The Advertiser reinforces growing audience, continuing to reach more than 1.7 million readers in latest Roy Morgan figures

Latest figures have reinforced The Advertiser is continuing to reach more than 1.7 million print and digital readers.

The Advertiser has reinforced its growing audience, continuing to reach more than 1.7 million print and digital readers in the latest Roy Morgan figures.

The readership data, released this week for the 12 months to the end of June, means The Advertiser and Sunday Mail engages with an average of 45 per cent of South Australians.

The Sunday Mail continued to have the highest state penetration of any Sunday masthead in the country, read by one in five (20.8 per cent) across the state each weekend, sustaining increases across the past year’s trend periods.

A selection of front pages from The Advertiser and Sunday Mail.

Editor Gemma Jones said the results proved the value South Australians placed on staying informed across their busy weeks – from breaking news and exclusive investigations to analysis of the news and lifestyle reads.

“Our journalists know Adelaide and South Australia and write the stories that matter to you and your friends and families – from great talking points to breaking the big stories.

“We thank readers for their ongoing loyal support.”

Sunday Mail’s sport section boosted its print audience by a huge 30.3 per cent over the year, now with an average 155,000 weekly readers, also growing 5.4 per cent across Monday to Friday.

Weekend lift-outs also showed solid readership rises in SA across the 12 months, with Escape lifting 17.1 per cent to 150,000 readers; the Stellar/Binge guide up 1.8 per cent to 113,000; and Body+Soul increasing 0.6 per cent to 157,000.

Originally published as The Advertiser reinforces growing audience, continuing to reach more than 1.7 million readers in latest Roy Morgan figures