The Opposition Leader has chosen the same hall Gough Whitlam delivered his famous "it's time" speech from in 1972.
Political reporters have noted how Bill Shorten entered the Bowman Hall in Blacktown from the back just as the former prime minister did back then.
He also started his speech with, "Women and men of Australia", the exact same words that Mr Whitlam used in his.
The symbolic location is the final rally cry of Labor's election campaign, with the room a sea of red and countless cheers.
Even Patricia Thompson (née Amphlett), better known as Little Pattie who sang the “it’s time” song for Labor’s 1972 election campaign is in the audience.
"It's Time" t-shirts were also being sold at the door.
"When Gough's voice rang through this grand hall in 1972, your public schools were suffering from neglect and underfunding," Mr Shorten told the audience.
"The price of healthcare was beyond the reach of people in need and the economy was not working for working people.
"Now, think about Australia today – kids missing out in classrooms all around the nation. People going broke, paying for their cancer treatment, pensioners who cannot afford to see a dentist, working parents are battling the rising cost of child care, workers are battling stagnant wages and growing job insecurity.
"The three challenges then remain fundamental now, but there is a new challenge that the previous generation could not have imagined. I speak of the delay and denial on climate change."
It's clear Mr Shorten is hoping to tap into that same desire for change that swept Mr Whitlam to his legendary victory.
Mr Shorten said the door had been ajar for change 47 years ago and the question was "would we step forward into a more confident, more modern, more self-reliant future?"
"This was the choice then – and this is the choice now," he told the room filled with hundreds of supporters.
Now again, the nation must choose, Mr Shorten warned, between the "habits and fears of the past" or the "demands and opportunities of the future".
Mr Shorten said the nation's door to the future stood ajar again.
"We ask the women and men of Australia to vote for a new purpose and new energy in a new decade," he said.
"We ask you to vote for the new vision, the new stability and the new determination of a new Labor Government."
The crowd chanted "vote for change" as Mr Shorten went through a list of those the government had let down, "to the young people who can't find an apprenticeship", "working mums tired of seeing their whole salary eaten up by the cost of child care" and "people battling cancer … paying thousands … out of their own pocket".
