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KFC has gone for the jugular on a bizarre advert from one of its fast food rivals by making a savage meme. 

Burger King – known as Hungry Jacks in Australia – is being severely criticised for tweeting that “women belong in the kitchen” on International Women’s Day.

 

The tweet was tied to the chain’s launch of an initiative to help increase the number of women in head-chef roles. The message also ran in a full-page advert in the New York Times overnight.

It was roasted by KFC which posted a meme of the colonel writing; "The best time to delete this post was immediately after posting it. The second best is now."

Burger King hit back at KFC for the meme, saying: "Why would we delete a tweet that's drawing attention to a huge lack of female representation in our industry, we thought you'd be on board with this as well?"

However, Burger King pulled the tweet down and apologised after a sustained backlash.

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