Woolies shoppers go wild for $25 luxury Glasshouse candle dupe

Shoppers are praising a new product being stocked by Woolworths, saying it is less than half the price of a similar premium item.

A $25 candle being sold at Woolworths is being praised as a dupe for a luxury candle brand that costs more than double the price.

Products by Maison & Muse, a New Zealand brand, are now being stocked at the Aussie supermarket giant, much to the delight of shoppers.

TikToker Laura, who goes by @lauralestyle on the social media platform, posted a video showcasing the candles as part of a paid partnership.

“If you’re anything like me and love making your house smell amazing 24/7, head to Woolworths right now because they’ve just launched the most amazing candles and diffusers,” she said.

Aussies going crazy for Glasshouse candle dupe. Picture: TikTok/@lauralestyle

The candles, as well as diffusers, are available in two scents: Marilyn, which is wild vanilla and caramel, and Diana, which features notes of sweet pea and peony.

In the video, Laura tested the Marilyn candle, which she said was her favourite scent of all time.

“It’s definitely giving a Glasshouse vibe, but on a budget, which I’m obsessed with because I go through candles like no tomorrow,” she said.

The premium Glasshouse Fragrances brand makes candles of a similar size which retail for $54.95, meaning the Maison & Muse candles cost less than half.

Another social media user, known on the platform as @thecakeupartist, also posted a paid partnership video on the candles.

The candles sell for $25. Picture: TikTok/@lauralestyle

“PSA to all my fellow Glasshouse girlies,” the social media user said.

She said it wasn’t just another dupe, explaining that one aspect of the product she loved was that on the company’s website there were offerings of playlists, cocktails and moodboards to pair the candle scents with.

Other social media were quick to gush over the candles.

“I got it on sale today $17.50,” one social media user wrote.

Another enthusiastic shopper said: “Um, RUNNING.”

“They look so luxe, love! I need to go and smell them,” a third person commented.

Someone else said: “I need new candles! Grabbing these ASAP.”

Meanwhile another said: “Sounds good! Have to check it out.”