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‘What is the point?’: Shoppers baffled by $17 bikini set

Online clothing retailer Fashion Nova has been hit with backlash over a barely-there bikini that critics claim is inappropriate for the beach.

Have these outrageous bikini trends gone too far?

Online clothing retailer Fashion Nova has been hit with backlash for stocking a barely-there bikini that critics claim is inappropriate for the beach.

The Butterfly Babe thong two-piece bikini – which currently retails for $A17.60 – went on sale over the weekend, as reported by the New York Post, quickly attracting attention for all the wrong reasons.

Fashion Nova shared a photo of the raunchy garment to its official Instagram account on Sunday, captioning: “Well, this will leave an interesting tan mark. Our bikini will have everyone feeling a little extra hot this summer.”

The tiny bikini sold by Fashion Nova. Picture: Jam Press/Instagram
The tiny bikini sold by Fashion Nova. Picture: Jam Press/Instagram

While the blue bikini top didn’t raise any eyebrows, the matching bottoms shocked shoppers with a thin piece of fabric barely concealing the model’s private parts.

The bottoms feature a diamante butterfly in place of fabric just above the crotch area, with one detractor declaring that Fashion Nova could have wearers arrested for “indecent exposure”.

It was the matching bottoms, not the bikini top, that shocked shoppers. Picture: Jam Press/Instagram
It was the matching bottoms, not the bikini top, that shocked shoppers. Picture: Jam Press/Instagram

Other haters chimed in, with one asking: “What is with this style? May as well be naked.”

Another raged that the swimwear was pointless and that bathers should “just swim bottomless at this point”.

Several others stated that the bikini should only be worn in the bedroom, and wasn’t appropriate for any outdoor use.

Elsewhere, another Instagram user mocked the fast-fashion label over the garment, sarcastically stating: “Perfect for the family pool party.”

“LMFAO imagine our fathers seeing us in this,” one woman responded.

‘What is this style? May as well be naked.’ Picture: Jam Press/Instagram
‘What is this style? May as well be naked.’ Picture: Jam Press/Instagram
Fashion Nova has yet to respond to the furore. Picture: Jam Press/Instagram
Fashion Nova has yet to respond to the furore. Picture: Jam Press/Instagram

Fashion Nova has yet to respond to the furore, and it’s unclear whether the controversy has translated to strong sales for the brand.

However, there were some Instagram users who admired the bold bikini, claiming they had to have it in their wardrobes.

“I need!” one wrote, while another stated, “Definitely adding to my wish list.”

The “Butterfly Babe” bikini is not the first skimpy piece of swimwear to cause controversy this year, after Chinese retailer Shein was criticised for a similarly revealing number.

And in May, Coco Austin, 43, was blasted for wearing a thong bikini to a family water park in the Bahamas, with dozens of detractors saying it was “inappropriate”.

This article originally appeared on the New York Post and was reproduced with permission

Original URL: https://www.news.com.au/lifestyle/real-life/news-life/what-is-the-point-shoppers-baffled-by-17-bikini-set/news-story/8b95dc3e16f828dc6fcb8274f868e6fc