Pornhub reveals top 2024 searches, ‘bizarre’ kink popular

Viral cultural moments trickled into X-rated searches this year, with “trad wife”, “demure” and “hawk tuah” all proving popular.

Pornhub has pulled back the covers on X-rated viewing habits around the world, revealing the website’s top searches for 2024.

Among the dirty classics that appear year after year were some more surprising search terms that reflect broader trends, pop culture and changing attitudes towards sexuality.

People’s interests in various aspects of their lives have clearly influenced their porn consumption, highlighting a year marked by cultural shifts and viral moments.

The company revealed that “hentai” was the most searched term on its website, surpassing “MILF,” “lesbian,” and “anal”.

It’s the fourth year that hentai, which is a type of Japanese anime, has topped the list.

Pornhub has released its top searches. Picture: Getty Images

Interestingly, one of the year’s most popular TikTok trends appeared on Pornhub, as searches for the word “demure” surged by 133 per cent following a viral video that amassed over 50 million views.

The term “mindful pleasure” was up 112 per cent and searches related to modesty also increased 77 per cent.

Demureness and modesty bring a sense of simplicity with them, so searches for “simple sex” also grew 55 per cent.

People seemed to be increasingly interested in “real” looking sex too, with the term “authentic sex” rising by 43 per cent.

Searches for the word ‘demure’ were up after creator Jools Lebron’s video went viral where she used the word. Picture: TikTok/JoolsLebron

With the release of The Secret Lives of Mormon Wives, a TV show about a group of Mormon influencers caught in a sex scandal, Pornhub analysts noted a significant increase in interest regarding “wives”.

While the category of wives has always been popular on Pornhub, the show seems to have intensified this fascination.

Overall, searches related to “wife” and marital themes spiked, with “amateur wife” increasing by 21 per cent, “traditional wife” by 34 per cent, and “tradwife” by 72 per cent.

The term “trad wife” became popular on social media this year, with influencers like Hannah Neeleman and Nara Smith often viewed as the unofficial leaders of a movement in which women embrace traditional gender roles.

More racy wife-related searches also saw gains.

Searches for ‘trad wife’ increased after the term gained popularity online and people applied the term to popular creators like Nara Smith. Picture: TikTok/NaraSmith

Another popular search that reflected a viral social media moment was the rise in the search “hawk tuah”.

If you weren’t living under a rock this year, you no doubt heard the phrase “Hawk Tuah”.

The woman behind the viral video, Haliey Welch, became an overnight sensation when she answered the question, “What’s one move in bed that makes a man go crazy every time?”

We don’t need to tell you what it means, as you no doubt already know, but searches for videos relating to that sex act blew up.

It also resulted in 10 million “hawk tuah” searches on Pornhub.

Hawk Tuah girl Hailey Welch during that viral interview which sparked a million memes – and Pornhub searches. Picture: TikTok

In terms of the site’s most popular porn stars, Australian-born Angela White took out the top spot with 1,558,201,885 video views.

Abella Danger was the second most searched-for adult creator, and Violet Myers was the third.

When it came to the countries that watched the most porn, the United States reigned supreme, followed by France, the Philippines and Mexico.

Australia was number 17 on the list, dropping four places since last year.