Bec Judd’s social media influence and potential earnings

She regularly causes items to “sell out” — but WAG and mum Rebecca Judd can also command a hefty fee for her support.

She might have risen to fame as Chris Judd’s girlfriend who wore that Brownlow Medal dress, but Bec Judd isn’t just a WAG.

The mother-of-four has an extraordinary number of projects under her belt with hosting gigs on TV and radio, activewear line Jaggad and a slew of brand ambassador roles.

A quick glance on her Instagram and Bec can be seen spruiking everything from makeup to homewares — but there’s one thing she won’t endorse, paid or unpaid.

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Bec Judd opened up about what she will and won’t share on Instagram. Picture: Instagram / Bec Judd

In a piece for Stellar over the weekend, Bec explained that she won’t ever recommend products she didn’t genuinely like — which is why the media personality is happy to share her favourite bowls are $2 ones from Kmart.

“They are still the best bowls I’ve got at my house! I think that’s why I have this influence where things sell out; people believe me and it’s authentic,” Bec told Stellar.

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The star regularly shares sponsored posts. Picture: Instagram / Bec Judd

“I never post things (on social media) I’m not into. It’s aspirational but still attainable, and I’m always conscious of that.”

Bec can make up to $4300 per sponsored Instagram post according to Influencer Marketing Hub, a trusted source for calculating fees influencers can command.

However similar service IGFace states the busy mum can earn as much as $71,219 per post — a jaw-dropping amount that hasn’t been verified.

One 'influencer calculatir' stated Bec could earn as much as $71,000 per post. Picture: Supplied

As well as reflecting on her social media influence, Bec also spoke about the reaction to her recent house-warming party.

Last month, she and husband Chris threw a “Juddchella” themed party to celebrate moving into their $7.3 million new mansion.

The Coachella-themed party included a giant cake, inflatables, flower and balloon arches and a whole lot of glitter — with even cocktail stirrers made from the word “Juddchella”.

Then known as Rebecca Twigley, the media personality became a household name after attending the 2004 Brownlow Medal. Picture: Z-Migr-NextDayPub.

The hostess herself kicked off the incredible festival look with a stunning custom-made outfit from Klovia Couture, consisting of hot pink high waisted undies, a pink glittery bra and a matching sheer jacket with hot pink sleeves and shoulders.

The outfit also featured a holographic skirt that flowed out at the sides, putting Bec’s legs on full display, and pink heels that pulled the whole look together.

The extravagant do — and costumes to match — proved divisive, with some criticising the party as just a little OTT.

Rebecca Judd at Juddchella. Picture: Instagram / Bec Judd

But Judd dismissed the negative stories as “just clickbait”, staying quiet on whether there were any plans to throw a sequel.

“Will there be a second Juddchella? No comment on that one! I’m focused on Christmas and family, so I’m not sure yet. The party got a lot of attention on my Instagram, but I don’t really read any of (the stuff written about me),” she told Stellar.

“It’s just clickbait. I’m too busy being busy. I’m a mum of four kids and I have got a million jobs. I just haven’t got time to waste, really.

“I feel like I’ve evolved past all that, too. It’s been a long time, probably 15 years in this industry. I just don’t let it bother me at all. It was a lot of fun and it was good to celebrate moving into the house.”