$30 bouclé ottoman is must-have item in new Kmart homewares collection

Some furniture brands are charging hundreds for this item – but Kmart has a version saving buyers as much as $669 and it’s flying off shelves.

Kmart has sent shoppers into a spin again – this time over a $30 furniture item that is easily mistaken as something expensive.

The discount store recently started selling an ottoman upholstered with the bouclé material that has become trendy during the pandemic.

In case you’re not familiar with the fabric, it is soft and textured, and kind of makes chairs look like a cloud.

Thanks to its aesthetically pleasing finish and soaring popularity, furniture items made using the fabric can have varying price points – with ottomans retailing for as much as $699.

However Kmart has waltzed in with an ottoman costing just $30 – sparking a frenzy among shoppers.

Kmart have just released a chair and matching ottoman upholstered in the trendy bouclé fabric. Picture: Instagram/nirvana.haus

The $30 ottoman is proving very popular. Picture: TikTok/bbiijaja

One Sydney woman showed it off on TikTok. Picture: TikTok/bbiijaja

One woman who revealed she “got the last one” at her local store shared a video unboxing the item on TikTok – prompting a flurry of envious comments.

“It’s sold out everywhere,” one woman commented.

“I paid $200 for mine at Pillow Talk,” another said.

Meanwhile others said, “Ooooofff that’s nice,” and described it as “super cute”.

There’s also a matching chair for $99 in the new homewares collection. Picture: Instagram/addicted to bargains

And another print by Yorta Yorta woman Holly McLennan-Brown. Picture: Instagram/addicted to bargains

The ottoman is in high-demand as it looks much more expensive than it actually is. Picture: Instagram/Kmarthackqueen

Many said the video had caused them to order one online “immediately”, declaring: “Kmart furniture is amazing.”

The ottoman is one of an array of new homewares items that launch on February 17 as part of the store’s “Living” range.

While officially these launch at the end of next week, some items have recently hit stores. The new collection includes a matching bouclé chair, $99, a fluted glass bar trolley and a second print by Indigenous artist, Yorta Yorta woman Holly McLennan-Brown.

On Instagram, the bouclé chair and ottoman have already proved popular with styling accounts, with some writing they “couldn’t believe” it was Kmart.