The chocolate bar that's good for you...according to Cadbury

WHAT tastes like Ferrero Rocher, is designed to be eaten a piece at a time and comes in at 165 calories? Chocolate designed for diet-conscious women.

chocolate

CADBURY is launching a chocolate bar aimed at women in an attempt to win back lost sales among the diet-conscious.

The Crispello is the first new chocolate bar launched by the company since the 1990s and will be backed by a $11 million advertising campaign.

Industry research shows that annual sales of single chocolate bars have fallen by some 6.6 per cent in a market worth around $1245 million a year worldwide.

Evidence suggests that this slump is almost entirely caused by women buying less chocolate.

Cadbury, owned by American food company Kraft, believes the Crispello will particularly appeal to women who are worried about putting on weight.

The new bar comes in at 165 calories, compared with 260 for a Mars bar. The Crispello, which is similar in taste and consistency to Ferrero Rocher chocolates, has three chocolate-covered wafer shells with a soft milk chocolate filling.

It is designed with a resealable pack so it can be eaten one piece at a time.

The Crispello will be sold under the slogan ‘A little treat for you’, on the basis that women can enjoy it without feeling guilty.

A Cadbury spokesman said: "We know from experience that women are attracted to this particular format."

The 30g bar will go on sale on October 8 in the UK with a recommended price of 50p (77 cents).

News.com.au contacted Cadbury's Australian team to ask if the Crispello would soon reach our shores. Their answer was: "Not currently but if that changes we'll endeavour to let our fans know on Twitter & Facebook."

Feel like chocolate now? Check out this chocolate souffle puddings with chocolate sauce recipe!