Nutella refuses to print girl’s name Isis on customised jar

PERSONALISED nutella jars are all the rage this Christmas, there’s one five-year-old NSW girl whose name has been rejected.

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NUTELLA is the latest to join the war against Isis — sort of.

Makers of the famous hazelnut spread have rejected making a personalised jar for a five-year-old NSW girl who is named after the Egyptian goddess, Isis, and not the world’s most notorious terror organisation, also known as ISIS.

Under Nutella’s “Make Me Yours” campaign, people can customise their jars with their own names.

Isis’ mum, Heather Taylor, told the Sydney Morning Herald she tried to buy a personalised jar of Nutella for Isis from a Myer store in Shellharbour but the store manager to print one.

Ms Taylor then took her complaint to Nutella’s parent company, Ferrero Australia.

“I’m really quite upset by this,” Ms Taylor recalled telling an executive, the Herald reported.

“You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”

But the company stood by the store’s decision.

“Like all campaigns, there needs to be consistency in the way terms and conditions are applied,” the company said in a statement.

“Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate.”

Ms Taylor also said she had to shield her daughter from news reports about IS and copped strange reactions when she called her daughter’s name out in public.

“I am starting to get to the point where I don’t want to call her name out,” she said.

“Because she’s going to start noticing people looking.”

Last year Sydney mum Sheridan Leskien told news.com.au said her daughter, also named Isis, was suffering as result of the negative association with the Islamic State terror group.

“Every day there’s some sort of reference in the media or brought up in conversation about fighting ISIS, about how ISIS is evil, and I’m worried that she’s going to be targeted,” she saidu.

“It’s ruining our family and it’s ruining Isis’s future. I’m heartbroken for all the families being affected (by Islamic State), the journalists, the different people who are suffering, but my family is suffering too.”

Her calls were largely heeded by politicians and the nation’s media, who now more commonly use Islamic State, IS, ISIL (Islamic State in Iraq and the Levant) or Daesh to describe the murderous terror organisation.