You’ll be getting less bite for your buck thanks to latest Arnott’s move
ARNOTT’S is copping another backlash, after the company decided to cut the size of Shapes and Tiny Teddies — but not the price.
ARNOTT’S has reduced the size of some of their biscuit varieties, with shoppers now getting less bite for their buck when purchasing some Tiny Teddy and Shapes snack packs.
Multipacks of BBQ and Pizza Shapes have gone from having 10 snack bags to just eight, while Choc Chip Tiny Teddy packs have dropped from eight units to just seven per multipacket.
Despite it being a 20 per cent drop for Shapes snack packs, the price still sits at $3.99 — an increase from 40c to 50c per unit.
A spokesman for Arnott’s said in a statement to news.com.au that the change was due to energy costs, and that it was a necessary move for the business to make.
“As with all businesses, from time to time it is necessary for us to review the prices of our products,” the statement read.
“Recent increases in energy costs mean costs across our Australian bakeries are higher.”
Arnott’s said that the company chose to reduce the size rather than charge retailers extra to stock the products.
Along with Shapes, the Tiny Teddy Choc Chip eight-packet variety downsize means an individual packet will be 57c rather than 50c previously.
“Disgraceful, deceptive, rip off and turn off!” one person wrote on Arnott’s Facebook page.
“I have always supported Arnott’s but no longer! Why are you trying to rip us off by reducing the amount of product in your boxes but at the same price?” another said.
“We all know that it’s cold and that “shrinkage” happens, but it’s a shame that it’s happening to your biscuits.”
Arnott’s said the change also meant that the portion-sized snack-packs would now be sold in environmentally-friendly cardboard boxes “that fit better on the supermarket shelf and in your pantry”.
“We have changed the number of snack-packs across some of our multi-packs from 10 to 8, to suit smaller households and from 10 to 12s and 15s to suit larger households,” the statement read.
“The individual packs inside have not changed in weight.”
This isn’t the first time a brand has decided to decrease the size of a product without altering the recommended retail price
In 2015 Cadbury, announced it would reduce its family block by four pieces.
In 2014 Nestle shrank Killer Pythons from 47g to 24g, but with the product cut also came a decrease in price.
In 2016 Kelloggs shrank Pringles so dramatically you could barely fit your hand in the tube, while Toblerone revealed it was cutting costs by widening the gap between chocolate triangles.
In April, Arnott’s angered customers when it overhauled its Shapes recipes to improve the lunch box snack’s health star rating. Many described the new flavours as “disgusting”.
Following customer backlash, Arnott’s told news.com.au that they were forced to resurrect the original recipe because of “popular demand”.
Earlier this week, Arnott’s announced they had joined forces with Peter’s ice-cream to roll out four new flavours.
Iced Vovo or Caramel Crown tubs will now be available in major supermarkets, alongside Wagon Wheel frozen sandwiches and Mint Slice ice-cream spheres.
The tubs will retail for $6.99, while the individual desserts will sell at $7.99 for a packet of four.