McDonald’s launches national delivery service through MyMacca’s app

The burger chain has launched an in-demand feature nationwide across Australia that’s been available overseas since 2017.

After a “soft launch” earlier this month, McDonald’s is finally giving all Australian customers a service that has been available at restaurants overseas for years.

As of today, fans of the fast food giant nationwide will have access to McDelivery, a service that enables customers to get their favourite menu items delivered to their front door when ordered via the MyMacca’s app. McDelivery was first announced here on February 2 – but was only available in participating stores in NSW.

“After a successful trial across restaurants in New South Wales, we are excited to launch McDelivery through our MyMacca’s app in over 800 restaurants and communities nationwide,” McDonald’s Australia VP of Operations and Head of Delivery, Cameron Newlands, told news.com.au.

“At Macca’s, we understand the importance of convenience and giving customers the option to access our great quality, great value products in a way that works for them – whether that’s dining in our restaurants, drive-through or McDelivery.

“Through MyMacca’s McDelivery, customers can now enjoy all the perks of delivery while earning reward points and accessing exclusive discounts and value offers.

“Following the launch of MyMacca’s Rewards in 2022, McDelivery via MyMacca’s is the next phase of our digital app expansion. Tailored to suit our customer’s needs, we are confident the service will enhance convenience and unlock even more value for our customers.”

McDonald’s will launch its McDelivery service nationwide from today. Picture: Tolga Akmen/AFP

Diners will be hit with a fee for enjoying the ultimate act of convenience, with McDonald’s Australia telling news.com.au the price on orders with a spend of $12 or more will set customers back $3.99 as well as a 5 per cent customer service fee.

Orders under $12 will be charged a $2 minimum order fee.

To celebrate the launch, customers who spend over $40 will receive free delivery between today, February 27, and March 5.

Customers get 100 points for every $1 spent on eligible food and drink purchases in the MyMacca’s App, including Deals and Bonuses. Points can then be used to claim range of rewards.

The burger chain added that third party delivery services, including Uber Eats, Menulog and DoorDash, will still be available.

‘At Macca’s, we understand the importance of convenience and giving customers the option to access our great quality, great value products in a way that works for them.’ Picture: Cameron Bates

Australia is the latest country the global food outlet is introducing its own delivery services in, which started in the US in 2017, according to AFR.

The company’s plans to tap into the $US100 billion ($A140 billion) restaurant delivery market was a “significant opportunity” for growth, McDonald’s chief strategy officer Lucy Brady said. It’s also hoped the use of mobile ordering will help improve efficiency at its restaurants and drive-throughs.

Australians reacted to the initial McDelivery announcement with mixed thoughts, with some speculating it could be the “end of Macca’s restaurants”.

As one claimed: “Say bye bye to your local Macca’s. It’ll be robots delivering it soon.”

Others said they were delighted, stating the current delivery platforms have issues.

“About time, Asia has had this for frigging ages. Just roll it out,” one said.

“Awesome, we love Macca’s, it’s the best,” another declared.

While one raged: “I hope it’s better than the current services which always arrives cold and something missing.”