Cult Melbourne bakery ‘finally’ opening a Sydney store

An iconic Melbourne bakery has just dropped a huge announcement, with some declaring it a reason to ditch the Aussie city completely.

One of Melbourne’s most iconic eateries is doing the dirty on its home city – by opening a new flagship store in Sydney.

Lune Croissanterie, located in Fitzroy, Armadale and the city’s CBD, is known for its lengthy lines and sold out pastries.

But while Aussies travel from interstate to taste the famed croissants, just as many locals are willing to queue in order to take home a baked Lune treat, proving just how beloved the eatery is by Melbournites.

The cherished dining spot – which has been dubbed “one of Melb’s finest” – however no longer requires a domestic flight to visit for those outside Victoria after Lune has announced it is “finally” opening in Sydney after securing a venue at the historic Rosebery Engine Yards.

Kate Reid, owner of cult-Melbourne bakery Lune, has revealed the brand is opening a new flagship store in Sydney’s Rosebery. Picture: Supplied

Kate Reid, who launched the popular bakery in 2012, said she’d been looking for a spot in Sydney for a while, but “fate” intervened, and nothing had been concrete until now.

“I’ve decided, no more am I willing to wait and see what the hands of fate have dealt me,” she wrote on Lune’s official Instagram page.

“I’m taking matters into my own hands, because, in 2024 I want to call Sydney home. ⁠

“I discovered a spot in your lovely Rosebery, and it felt familiar and right. It was old and industrial, like my Fitzroy digs, and had plenty of space for all the things that make Lune so special. I actually loved it so much that I decided to move in.”

The venue is currently being renovated to turn it into a “croissant wonderland” but it is due to open in Spring 2024.

Lune’s “new flagship”, which comes after two stores opened in Brisbane back in 2021, takes the brand to national heights, snatching away its cult status as a “Melbourne gem”.

The popular eatery is famous for its crispy signature croissants. Picture: Instagram/nina.joins

Many have declared the announcement ‘the best news’ as others said it means they no longer have to visit Melbourne. Picture: Instagram/Lune

Understandably, Sydneysiders have been overjoyed by the news, with many declaring: “Now we don’t have to go to Melbourne.”

“We have longed for your arrival,” one delighted user wrote.

“The best news,” agreed another.

“OMG, Lune in Sydney has been long awaited,” someone else chipped in.

As one simply shared: “FINALLY!!!!”

Lune regularly has customers waiting to buy a baked treat. Picture: TikTok/@jamesguido_

There are also two stores in Brisbane. Picture: TikTok/@adthelabel

Lune started as a tiny hole-in-the-wall in the suburb of Elwood in more than 11 years ago. The bakery is known for drawing queues for its “shatteringly crisp” and buttery croissants.

Many have shared drool-worthy videos and photos of the “must-try” products, including the famous croissants as well as “cruffins” – a mix between a croissant and a muffin.

While many declared Lune’s croissants, which are priced between $7.10 and $10.80, “top tier”, others have claimed the products are “overpriced and overhyped”.

Lune currently has three stores in Melbourne and two in Brisbane. A second Sydney store at Metro Martin Place will also open this year.