Coles shoppers lose it over delicious new $5 Arnott’s item
TikTok users have just discovered a “gooey” new Arnott’s range — and they can’t control their excitement.
Arnott’s may have just released its most “bougiest” treats yet — and fans are beside themselves.
The Aussie biscuit maker recently came out with a new range unlike anything it has ever released before. It’s called Obsession Chocolate Biscuits and it’s caused a bit of a frenzy on social media.
One TikTok user couldn’t wait to share the “gooey goodness” with viewers, describing the new snacks as “fricken delicious”.
“Arnott’s what the hell are these — these are fricken delicious,” she begins the clip.
“I picked up three flavours; salted caramel, milk chocolate and mint chocolate and oh my God, these are the most bougiest biscuits, holly molly.”
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The woman, who goes by the handle ‘updatesbylina’, went on to describe the taste and look of each of the bickies, while holding it up to the camera.
“Look how fat each one is. Each box comes with six biscuits,” she said.
“Look at these centres, look at that grenache oozing out of the middle and look how much caramel there is in this biscuit.
“These are so good, they’re crunchy, they’re soft, they’re gooey, so good.”
Of course it didn’t take long for viewers to comment, with many eager to try the new range which only dropped in Coles stores this week.
“You made my day and thanks! Gotta try. They look and sound yum!” one TikTok user wrote.
“These look delicious!!” said another.
But it’s not just sweet biscuits, there’s also savoury snacks in the range such as Sourdough Crisps and Flatbread Dippers.
Also included are new flavours of the wildly popular Cracker Chips.
Cathy Zeppieri, marketing manager of Innovation at Arnott’s, told news.com.au customers are “eating them up”.
“Literally. We’ve had tremendous feedback from fans coming through our social media saying that these are the indulgent treats they’ve been waiting for. It’s still early but they are starting to fly off the shelf,” Cathy said.
In terms of what’s the most popular so far, Cathy said Cheddar and Roasted Garlic for the new Sourdough and Salted Caramel for the new Obsession biscuits.
“Arnott’s has more than 150 years of experience baking for Australia, and you don’t have that kind of run without responding to change,” she said.
“We’ve been hearing from consumers that they’re looking for more indulgent, more premium treats and snacks. So our team of expert bakers took on the challenge to come up with truly something else, and this new range is the result.”
She said the best way she could describe the new range is, “pure indulgence”.
“There’s something for all tastes, no matter whether you have a sweet tooth, savoury tooth, or both,” Cathy said.
The range comes as new research conducted by Arnott’s found that 66 per cent of Aussies say they have top-shelf treats at home.
“These are food items they consider to be so delicious that they keep them separate from the rest for maximum indulgence after a busy or stressful day.”
So, the new snacks are in response to this shift in how Aussies treat themselves.
The Arnott’s Obsession biscuits retail for $5.50 a box and the Sourdough and Cracker Chips both $4.50, are available at Coles and from April will hit Woolies shelves.
Arnott’s Flatbread Dippers costing $4.50 a box are only available at Woolies and independent retailers.
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