Coles announces huge $2m giveaway

One of Australia’s biggest supermarkets has announced a giveaway with a prize pool worth $2 million.

One of Australia’s biggest supermarkets has announced a giveaway with a prize pool worth $2 million.

Coles announced it’s first ever Christmas Instant Win giveaway. It will allow more than 66,000 customers to win instant money off their in-store shop until New Year's Day.

Shoppers who spend $20 or more in-store and then scan their Flybuys card will find out if they’ve won instant prize.

There are 6667 $10 off prizes every week. There are also 4999 chances to win $20 off every week, as well as 3333 $50 off your shops. The big prize — where there are 1667 chances to win — sees winners get $100 off their shop.

Coles has announced a huge giveaway. Picture: Martin Keep/Coles.

Shoppers can choose to use their savings immediately or store it on their Flybuys account for future shops.

However, the latter method is only available until March 11, 2025.

Amanda McVay, Coles chief customer officer, said Christmas Instant Win is another way the supermarket is offering value.

“Our Christmas Instant Win giveaway is all about adding a special surprise to the shopping experience, helping our customers get more value when they shop with us this holiday season,” Ms McVay said.

“We want to say thank you to our customers for shopping at Coles by spreading some festive cheer – and we can’t wait to see the joy and excitement as our customers win.”

It comes after fans raved about a $99 Urbanworx 5-in-1 High Speed Hair Dryer as part of its regular Best Buys sales.

Amanda McVay, Coles chief customer officer, said Christmas Instant Win is another way the supermarket is offering value. Picture: news.com.au

The product came with two dryer barrels, two curling barrels and a styling brush, a similarity some shoppers claim make it a “dupe” of the $849 Dyson Airwrap. Laila Cooke said she spotted it in the special aisle while popping into the supermarket on her lunch break, adding it was a great option for people who “couldn’t justify” splurging on the luxury version.

Coles launched its Best Buys range in 2021 and is only available in-store, but not everywhere. Items are also only available while stocks last.

At the time Best Buys was announced, a spokesperson for the supermarket said it would provide a platform for emerging brands to showcase their limited edition products to a large national customer base.

The latest Best Buys collection included a premium glassware collection, a serving board and a lazy Susan. There were also a variety of other festive-themed items.