Aldi annihilates Coles, Woolies when it comes to fruit and veg

One supermarket has officially been declared top dog when it comes to this grocery item, scoring five stars in four categories to take out the title.

One supermarket chain has been declared the indisputable winner when it comes to their fruit and vegetables range.

For the third year in a row, Canstar Blue awarded Aldi the Most Satisfied Customers – Supermarket Fruits and Vegetables award, with the supermarket scoring five stars in four out of five categories.

The categories included overall satisfaction, value for money, freshness, presentation and variety, which was where Aldi scored four stars.

Canstar Blue awarded Aldi the Most Satisfied Customers – Supermarket Fruits and Vegetables award. Picture: Brandon Bell / GETTY IMAGES NORTH AMERICA / Getty Images via AFP

Woolworths scored four stars in overall satisfaction and value for money, three stars in the freshness of produce and five stars in variety and presentation.

Coles scored four stars across the board except, like Woolworths, only three stars when it came to the freshness of produce.

The other supermarket included in the results, IGA, scored three stars in three categories, but scored four stars when it came to freshness of produce and five stars when it came to presentation of the section.

“Recognition like this is only possible because of the Aussie growers in our network. Our joint commitment to delivering the highest quality fruit and vegetables at low prices means our customers never have to compromise on getting fresh produce in their trolleys,” Matt Atley, the group buying director of fruit and vegetables at Aldi, said.

Aldi ranked well, earning five stars in four categories. Picture: Supplied

“We work closely with all our Aussie growers to ensure a wide range of quality produce is available at affordable prices in all our Aldi stores. Our Aussie first supplier policy means that we turn to our local Aussie growers for more than 97 per cent of the produce in our stores. This award is recognition that our low prices certainly does not detract from the quality of the fresh produce on our shelves.”

Christine Seib, Canstar Blue’s editor-in-chief, said competition in the category was heating up and while some have improved their performance “they couldn’t top Aldi”.

“In its third consecutive win of Canstar Blue’s Most Satisfied Customers – Supermarket Fruits and Vegetables award, Aldi was the only supermarket to score a top rating of five stars from its own customers for value for money,” Ms Seib said.

“Aldi also received five stars for freshness, presentation of its fruits and vegetables section, and for the overall satisfaction customers felt about their purchase, which is a testament to Aldi’s focus of giving consumers bang for their buck even when budgets are tight.”

Aldi also won Canstar Blue’s Most Satisfied Customers and Finder Customer Satisfaction Award.