Bec Judd praised for ‘inclusivity’ in sellout JAGGAD bikini line
The WAG and mum-of-four sparked excitement among shoppers for a $130 bikini that sold out less than an hour after going on sale.
Rebecca Judd sparked a shopper frenzy with her new swimwear line, selling out of a $130 bikini less than an hour after it went online.
The AFL WAG and mum-of-four created a new line of swimmers for the fitness brand she co owns, JAGGAD, which went on sale at 4pm Wednesday.
But after a successful Instagram campaign that included racy images of the 37-year-old rocking the design as well as a series of “real” women – one of the cossies sold out in record time.
Taking to her Instagram account, Bec revealed the “Cuba” bikini had sold out.
“Thank you for the support,” she wrote.
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Just before the new swimwear line went on sale, Bec had shared a series of Instagram stories showing herself wearing the designs.
“I’ve had lots of questions about the butt coverage,” she said. “All three styles have design, full coverage on the bottom, no brazillian, no G-strings,” she said.
The 3pm Pick Up host had earned praise online ahead of the release when promotional photos shared on social media showed a range of women with different body shapes and sizes wearing the cossies.
Fashion fans were quick to comment, praising Bec and the JAGGAD team for producing an “inclusive” swimwear line and using “real” women to promote them.
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“Well done Jaggad … inclusivity! These women all look gorgeous,” one woman wrote on Instagram.
“Love love love seeing a bigger sized girl, thank you,” another said.
“Thank you for having real women as models,” someone else wrote.
While one photo – which shows Sydney plus-size model Bruna Lapinskas, model Jen Kennedy and dietitian Marika Day wearing the swimmers – was met with huge applause, as one person declared: “This photo is everything.”
Bec was also been snapped in the swimwear, appearing to have done a shoot at the $7.3 million Melbourne mansion she shares with husband Chris Judd.
In one photo, she can be seen lying on the edge of a pool wearing the Cuba bikini, a navy and pink two-piece with a cross-back detail. The bikini top retails for $89.95 while the high-waist bottoms cost $79.95 – however both can be bought in a “fit kit” combo for $129.90.
The 3pm Pick Up host also modelled the Havana bikini, an orange and pink high-neck two-piece set, which also can be bought separately or together for $129.90.
Bec submerged herself under the water to show off the $119.95 Vista Del Mar one-piece, a navy swimsuit adorned with “Jaggad” in pink writing across the chest.
The swimmers all come in sizes XS-3XL.
In a series of Instagram Stories, the brand – which is co-owned by Michelle Greene – also showed off the swimmers on “different body shapes”.
Last week, the famous mum caused a frenzy over a pair of skin-tight gym shorts she created and modelled for the brand.
In a series of videos shared to her Instagram Stories, Bec described the black bike shorts to her 844,000 followers, stating they are “not too short, not too long”.
“You can do your squats and everything and they have a pocket for your car key or your card,” she said.
She added that the best thing about the “Tahiti Sports Shorts” were that the material was an “eco polyester” – which is made from recycled single-use plastic bottles that would otherwise go to landfill.
She finished the look with the matching sports bra, which also costs $89.95.
RELATED: Bec Judd shares rare bikini snap
Despite only going on sale last Wednesday, Instagram has been flooded with images of women wearing the matching two-piece gym outfit.
“Drooling over this collection, SOOOO comfy I literally can’t even deal,” one wrote on Instagram.
“The athleisure equivalent of the LBD from the stunning new #BecxJaggad collection,” another wrote.
Bike shorts have become all the rage in 2020, despite the fact the activewear outfit has raised a few eyebrows for being “revealing” and “clingy”.
Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au
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