Redfern’s Lift Performance Centre bans mirrors, mounted TVs and loud music
POSERS and narcissists are not welcome at a new Sydney gym, which has banned mirrors, loud music and televisions in favour of old-fashioned sweat. Here’s why.
POSERS and narcissists are not welcome at a new Sydney gym, which has banned mirrors, loud music and televisions in favour of old-fashioned sweat.
Cato Rutherford’s Lift Performance Centre at Redfern has gone back to basics with its old-school approach to fitness and exercise.
Mr Rutherford believes his centre is at the forefront of a fitness revolution, with industry-leading service, the highest-quality performance equipment and cutting-edge health information.
He said members would quickly notice the lack of mirrors, mounted TVs and loud music, and said they wouldn’t find treadmills or cross-trainers as he believed natural forms of exercise were a better way to get fit.
“We’ve fitted the facility with high-performance equipment that you’ll rarely find in other gyms,” he said.
“If you simply want to go for a run, why not head outside in the fresh air?
“Our philosophy is one of achieving a holistically healthy body and mind where resistance training is just as vital to your fitness as cardiovascular training.
“We don’t subscribe to the traditional model of today’s gyms with swipe cards and a salesman on the desk.
“We want to see you succeed so we’ll constantly offer our expert advice on form, routine and nutrition to help you get you where you want to be, and make sure you’re enjoying your fitness journey.”
“While we have a great mix of members including high-performance athletes through to those needing special rehabilitation, 70 per cent of our members are regular everyday people who simply to want to get in shape and build strength.”
Rutherford has spent the past six years travelling the globe visiting hundreds of training facilities, lecturing academics in exercise science and physiology and immersing himself in literature and study relevant to the human body.
He said his Redfern facility was the culmination of that journey.
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Lift Performance Centre also features a custom gymnastics fit out complete with Gymnova parallel bars, competition rings, wall bars and fall mats and thick-grip handles on all dumbbells and barbells.
More: Visit liftperformancecentre.com.au