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Kmart releases stunning new affordable summer fashion collection

Australia’s favourite budget store has just dropped a new line — and there’s one item that’s so luxury looking you won’t believe it’s Kmart.

The products paving the way for Kmart

Summer is fast approaching so it’s time for us to pack away our beloved jeans and think about a wardrobe more suitable for those scorchers that are coming our way.

Whether you’re a skirt and top fan or prefer to survive the clammiest season of all in a floaty dress, buying summer essentials can quickly add up.

But Kmart — who have been dominating the budget fashion stakes this year — has come in hard with some stunning options that won’t break the bank.

Kmart has dropped its summer fashion line and this $20 dress is sure to top every budget fashion fan’s must-have list. Picture: Supplied
Kmart has dropped its summer fashion line and this $20 dress is sure to top every budget fashion fan’s must-have list. Picture: Supplied

The brand’s mustard “Strappy A-line Maxi Dress” is sure to be a winner among the many dedicated Kmart fans — many of whom have set up their own Instagram pages showing snaps of themselves rocking the surprisingly chic designs.

At just $20, the floaty outfit, which features an on-trend tie-dye pattern, is set to be splattered all over our Instagram feeds in the next few days.

The linen blend pants and top will take your summer looks up a notch. Picture: Supplied
The linen blend pants and top will take your summer looks up a notch. Picture: Supplied
And there’s heaps of basics to update your wardrobe with too. Picture: Supplied
And there’s heaps of basics to update your wardrobe with too. Picture: Supplied

Other standouts in the “Summer Daze” collection include a pair of neutral tone linen pants that have a cute-as-a-button tie waist and will cost budget conscious fashion lovers just $18. There’s also a matching short-sleeved wrap top for $17, which when paired with the pants looks like a comfy AF jumpsuit that’s perfect for keeping cool at work during the sticky summer days.

You won’t believe this real leather bag is from Kmart. Picture: Supplied
You won’t believe this real leather bag is from Kmart. Picture: Supplied

Kmart has also taken its accessories up a notch, creating a leather crossbody bag that looks so stylish, you won’t believe it’s Kmart. Its $25 price-tag is pretty unbelievable for real leather.

There’s also plenty of basics like shorts, T-shirts and pants. It’s a seriously gorgeous range for those who are watching their dollars.

KMART FASHION GOES VIRAL

The discount Australian retailer has been making waves in the fashion industry recently with countless pieces going viral thanks to the expensive looking finishes without the exxy price tags.

RELATED: People are going crazy for $12 Kmart bikini with secret feature

RELATED: Bargain hunters are loving a $25 Kmart polka dot dress

One lover of Kmart shared a snap wearing the two-piece, raving about its secret function. Picture: Instagram / The Kmart Lover
One lover of Kmart shared a snap wearing the two-piece, raving about its secret function. Picture: Instagram / The Kmart Lover

Just last week, a leopard-print bikini that costs $12 blew up online when shoppers realised they weren’t just cheap but also had a built-in tummy control feature that helps wearers look and feel their best.

For those who aren’t a fan of two-pieces but love the wild pattern, there’s also a full-piece costume available for $19 that is proving just as Insta-worthy.

There’s also a one-piece version that shoppers are just as obsessed with. Picture: Instagram / Allie Slocum
There’s also a one-piece version that shoppers are just as obsessed with. Picture: Instagram / Allie Slocum

One of the first items to officially put Kmart on the fashion map was an orange polka-dot dress that cost $25.

The cheap and cheerful outfit caused chaos among savvy fashion fans when Tina Abeysekara, from trashtotreasured, shared some snaps of her rocking the flattering midi-dress on her Instagram account.

As a result, the dress became one of the most highly sought-after items in the brand’s stores, with people even selling theirs on eBay for more than cost price.

Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au

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Original URL: https://www.news.com.au/lifestyle/fashion/kmart-releases-stunning-new-affordable-summer-fashion-collection/news-story/8a52f2eba5c064704174d9dfe3b0729b