Glassons’ $30 ‘underboob’ bikini going wild on Instagram

It’s the racy trend that’s taken over Instagram – but now an Aussie retailer has created a cut-price version and shoppers are snapping it up.

Nothing whets your appetite for summer more than a super cute cossie with a bargain price tag.

And while Kmart has been keeping budget-conscious shoppers covered with its $12 range of bikini tops and bottoms, another Australian brand has just stepped up to the swimwear-filled plate.

Glassons recently dropped a $30 two-piece that is proving very popular on Instagram, with heaps of bikini-clad snaps shared by its delighted wearers.

Photos of shoppers wearing this $30 bikini are all over social media. Picture: Instagram / joannali_

The cheap take on a wild swimwear trend is proving popular. Picture: Instagram / melissajspruce

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Featuring a block bandeau-style top with thin straps, the swimmers flash a racy amount of underboob, a trend that has been dominating swimwear this year.

Its bottoms are equally as risque, sitting high on the hips in a trendy V-cut.

Delighted shoppers have been sharing snaps wearing the racy ‘underboob’ bikini. Picture: Instagram / esmeebakkerr

The ribbed two-piece is part of the brand’s “bikini separates” range, that sells for $19.99 individually, or you can buy two for $30 as part of a special deal.

“Bikinis are like fries … you can’t just have one,” one Instagram user wrote alongside a photo of herself rocking the design in a khaki colour.

“I love those bikinis,” one person responded.

“Such a bargain,” another said.

It comes in a variety of prints and colours. Picture: Instagram / alex.delamere

One woman credited the bikini for being the first one she felt “comfortable” in after giving birth, sharing a selfie of herself wearing a black one.

A Glassons spokesperson told news.com.au the swimmers were proving popular and stock was flying off the shelves.

“The sports style swim has been popular with Glassons’ customers both in-store and online, with the style coming in tangerine oranges, olive green and natural tones,” they said.

“Glassons’ two for $30 swim allows our customers to mix and match styles throughout the season to create new swim looks.”

‘Such a bargain.’ Picture: Instagram / gemma_anderton_

THE UNDERBOOB BIKINI TREND

Bikinis have been gradually getting skimpier throughout 2019, with the “underboob” even infiltrating September’s New York Fashion Week where models hit the runway in extremely high-cut swimsuits.

Australian brand Vincija Swim turned heads with this next level ‘underboob’ design at Miami Swim week. Picture: Supplied

Influencers such as Tammy Hembrow had been sporting the risque swimmers all over their Instagram accounts for months.

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