Dazie reveals $99 dress dupe for popular $695 Cult Gaia design

It’s the cult dress popular with supermodels like Candice Swanepoel – but The Iconic have a similar skin-baring style for a fraction of the price.

The silly season is officially here, and with it comes the quest for the perfect outfit to wear to all those end-of-year parties.

But if shelling out big for a designer outfit is out of reach this year (and to be honest, it is for most of us), then The Iconic is selling a dress that is strikingly similar to a design that’s been all over Instagram the last few months.

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Cult Gaia’s dress worn by model Monika Radulovic last month.

Australian label Dazie have a similar style at a fraction of the price.

Los Angeles brand Cult Gaia’s Serita dress comes with a $695 price tag and plenty of fans which include supermodel Candice Swanepoel and former Miss Universe Australia Monika Radulovic, who wore the dress to her baby shower.

The neutral knitted dress features a plunging neckline and sexy cut out sections, making it perfect for an evening Christmas party while also breezy enough to wear to a beachside barbecue during the day.

Australian brand Dazie, which is available through online store The Iconic, are selling a maxi dress similar to the designer version – except at $99 it is much more wallet friendly.

Their Italian Sun Knit Maxi Dress features similar cut outs but the top section is attached to the bottom skirt with a loop rather than fabric.

It is also a slightly darker but still neutral shade and is made of polyester and viscose, while Cult Gaia’s dress is 77 per cent cotton and 23 per cent polyester.

Dazie’s “amazing” version has been praised online, with fans of the frock labelling it both “sexy” and “stunning”

The LA-based brand’s dress is favoured by influencers and models

Dazie’s budget-friendly style features a loop.

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$28 KMART DRESS GOES VIRAL

If you’re after something cheaper but no less chic then Kmart has you sorted, with a $28 floral dress getting the tick of approval from fashionistas last month.

Trash to Treasured’s Tina Abeysekara’s posted about the dress on Instagram, saying the white and orange floral print frock was perfect for the months ahead.

Wearing the dress for a “day of meetings and WFH” the fashion blogger said the dress was “cute and comfy enough for both”.

This $28 Kmart floral dress is also proving itself a cult buy this summer.

It wasn’t sheer and had plenty of stretch in the shirring and sleeves, she also said.

Plenty of other Kmart fans agreed, saying the dress was a “bargain” and ultra flattering.

“I purchased this dress today and I love it!” one person commented on Tina’s post.

“I cannot believe this dress is Kmart,” a shopper wrote, while another added: “Got that last week. Can’t believe the quality. Nice, thick fabric!”

Others warned the dress was flying out of stores and to get in quick.

“These sold out at lightning speed in stores as expected! Had to buy online,” one person wrote.