Paris Fashion week: Sheer catsuits from Etam steal show

The Victoria’s Secret fashion show may be dead, but that hasn’t stopped another lingerie brand from stealing the spotlight at Paris Fashion Week.

With our swimsuits getting more and more skimpy it was only a matter of time before our underwear had to up its game too.

On Tuesday French lingerie brand showcased its new winter 2019/summer 2020 at Paris Fashion Week.

The brand, which has been around for more than 100 years and started making corsets in 1916, sent models down the runway in a series of racy, lacy catsuits.

Etam sent models down the runway in lace bodysuits. Picture: Kristy Sparow/Getty Images.

Another model walks the runway during the Etam Winter 2019/Summer 2020 show as part of Paris Fashion Week. Picture: Kristy Sparow/Getty Images.

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The looks didn’t stop there with more models appearing in bodysuits which while they weren’t sheer they did feature plunging necklines:

There were also plenty of plunging necklines. Picture: Aurelien Meunier/Getty Images.

Including this lacy number. Picture: Aurelien Meunier/Getty Images.

There was also your more run-of-the-mill lacy lingerie, as well as this rather interesting polar bear hoodie: which I like to think could be the perfect gift for the woman who has everything:

Coming to a Myer near you. Picture: Aurelien Meunier/Getty Images.

Slightly more practical than a polar bear hoodie. Picture: Aurelien Meunier/Getty Images.

Etam hasn’t been the only brand featuring skimpy designs this season, with Revival Swimwear’s New York fashion week show showing embracing the adage “less is more” earlier this month.

Models strutted down the catwalk in extremely high-cut swimsuits, proving the trend is going nowhere anytime soon.

Despite this high-cut bikinis have proved divisive with shoppers labelling them a “monstrosity” and totally impractical.

Earlier this year a V-string bikini bottom from Australian brand Beginning Boutique went viral for all the wrong reasons when it was mocked for not having nearly enough fabric to cover a woman’s private parts.

A Facebook post advertising the bikini bottoms, which cost $39.95, racked up more than 150,000 comments likening them to “fanny floss”.

Rihanna performs onstage during her Savage X Fenty Show. Picture: Ben Gabbe/Getty Images for Savage X Fenty Show Presented by Amazon Prime Video.

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Meanwhile the lingerie fashion world have gone through a transformation this year, with Victoria’s Secret cancelling its annual show after almost two decades.

The decision was reportedly made due to declining viewership as the company tries to repair its image with controversial boss Ed Razek exciting Victoria’s Secret.

In contrast singer Rihanna showcased her Savage X Fenty lingerie line in an exclusive immersive show in New York earlier this month.

The show was broadcast last week on Amazon Prime in a deal reportedly worth in the millions.