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David Jones kicks off the spring/summer season: Jessica Gomes led the way as celebrities watched from the sidelines

FORGET winter - the fashion world is always looking forward, and the David Jones spring-summer fashion launch didn’t disappoint. Here’s all the news/gossip/videos.

Jessica Gomes ready to launch

IT could have been just the unseasonably warm weather, but sizzling Aussie supermodel Jessica Gomes scorched the runway at David Jones spring/summer collection show.

The face (and body) of DJs was joined by fellow red-hot models Montana Cox and Jason Dundas at the summer fashion showcase while celebrities Rachel Griffiths, Claudia Karvan and Rachael Finch watched from the front rows.

News_Rich_Media: Jessica Gomes comfortable wearing swimwear on the catwalk

The 28-year-old said her favourite piece was a black Jets swimsuit, and when she stepped on to the runway in it, it was clear why. The results of the Perth model’s strict Paleo diet were clear as she strutted a very different physique to her runway appearance at last year’s parade.

DJs head of merchandise Donna Player said this year’s parade not only marked the start of a new season but a new start for the company, which has been bought by South African giant Woolworths.

News_Image_File: Jessica Gomes said this design by Jets was her favourite. Picture: Getty Images

News_Image_File: Jessica Gomes stalks the catwalk in Isola at the David Jones Spring/Summer 14 Fashion Launch. Picture Craig Greenhill News_Image_File: Jessica Gomes showcases designs by Ginger & Smart. Picture: Noelle Bobrige News_Image_File: Jessica Gomes in Manning Cartel. Picture: Getty Images

News_Image_File: Jessica Gomes shows plenty of leg in this design by Zimmerman. Picture: Getty Images

“Spring/summer always heralds the arrival of newness in our business, and it’s the launch of our summer season ahead of Christmas,’’ she said.

The brand unveiled a raft of new designers to be stocked by the store, including Manning Cartell, Rebecca Vallance and The Upside.

“We’re seeing florals, beautiful embellishment and black and white which is a nod to our heritage and a trend we do very well with,” Ms Player said.News_Image_File: Jessica Gomes dressed by Scanlan Theodore. Picture: Getty Images News_Image_File: Jessica Gomes showcases wears Ellery at the David Jones Spring/Summer 2014 Collection Launch. Picture: Getty Images

News_Image_File: Jessica Gomes in Josh Goot. Picture Craig Greenhill News_Image_File: The snappers couldn’t get enough of Jessica.

News_Image_File: Jessica Gomes and her fellow models showcase designs by Zimmerman. Picture: Getty Images News_Rich_Media: Montana Cox settled with brunette hair

Dundas, who is enjoying his high profile as a TV personality and DJs ambassador, showcased pieces from the new menswear offerings, causing a commotion when he stepped out in a pair of skimpy shorts.

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“They’re very European,” Dundas said. “It’s the first time I’ve revealed that much on the runway.”

While his physique was the result of hard work, Dundas couldn’t say the same about his summer glow, revealing he and twins Jordan and Zac Stenmark needed to get a spray tan.

Forget winter — the fashion world is always looking forward, and heralding the start of a new season is the David Jones spring-summer fashion launch.News_Image_File: Jason Dundas, wearing Jets, said he’s never revealed so much on a runway. Picture: Craig Greenhill News_Image_File: Models showcase designs by Zimmermann Swim. Picture: Getty Images News_Image_File: A model dressed by Christopher Esber. Picture: Getty Images News_Image_File: Alexandra Agoston in a Jets piece. Picture: Getty Images News_Image_File: Jordan Stenmark showcases designs by Jets. Picture: Getty Images News_Image_File: Zac Stenmark in Jets. Picture Craig Greenhill

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The event saw a wave of new looks — with crunches and fake tan topping the style set’s to-do list, and crop tops and white defining the mood.

Ambassadors Jessica Gomes, Montana Cox and Jason Dundas rocked the catwalk in threads by some of the country’s hottest designers.

Megan Gale was a notable no show but she had good reason. It’s only been a couple of months since she gave birth to her first child, a son named River.

But her swimwear brand Isola was one of the hottest appearances on the catwalk.

“Isola is one of our key swimwear brands and it continues to delight us season after season,”

Colourful designer Camilla Franks enlisted the help of mother daughter duo Hanalei and Raphael Reponty, Carla Zampatti’s muse was actor Marta Dusseldorp while Christoper Esber selected leading model Nicole Pollard.News_Image_File: Montana Cox models a spectacular design by Bianca Spender. Picture: Getty Images News_Image_File: Michael Lo Sordo. Picture: Getty Images News_Image_File: Camilla and Marc. Picture: Getty Images News_Image_File: A model showcases this striking design by Romance Was Born. Picture: Getty Images News_Image_File: Tigerlily. Picture: Craig Greenhill News_Image_File: Camilla. Picture: Craig Greenhill News_Image_File: A Dion Lee design. Picture: Getty Images News_Image_File: The Upside. Picture: Craig Greenhill News_Image_File: Carla Zampatti. Picture: Craig Greenhill News_Image_File: Jessica Gomes, Paul Zahra and Montana Cox after the launch. Picture: Getty Images News_Image_File: Louise Van Der Vorst wears Scanlan Theodore. Picture: Getty Images News_Image_File: Alexandra Agostan in Scanlan Theodore. Picture: Getty Images News_Image_File: The Zimmerman sisters, Jessica Gomes and the David Jones models. Picture Craig Greenhill

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Jessica Gomes opened the show in Manning Cartell.

Gomes had more than a bare midriff on her agenda, prepping her body to walk in swimwear in front of hundreds of people.

News_Image_File: Terry Biviano. News_Image_File: Rachel Griffiths. News_Image_File: Jessica Marais. News_Image_File: Camilla Franks. News_Image_File: Kyly Clarke and Rachel Gilbert. News_Image_File: Marta Dusseldorp.

She describes her routine leading up to the show as: “exercising every day, no sugar, no carbs’’.

The return of the skirt complements the crop top.

“Look for a high-waisted skirt. It’s really flattering and sexy but showing some skin,’’ Gomes said.

News_Image_File: Tori Trigg modelling at the David Jones 2014 Spring/Summer Fashion Parade. Picture: Noelle Bobrige

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Womenswear general manager Sophie Clarke described the new season as “fresh, colourful and exciting’’.

“It’s huge,’’ she said of the midriff-baring trend. “You’ve got to feel confident to carry it off — it’s not for everybody.’’

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She suggested looking for cutout elements if showing your belly button was too much.

“Zimmermann and Lover have beautiful dresses with cutouts. They’re less exposed and a little more sophisticated with not too much flesh going on.’’

White is the colour of the season, reflecting a move toward a minimalist, sport luxe aesthetic.

“You need a good tan. It looks fresh and talks to summer. ­Mixing textures looks more ­interesting,’’ Clarke said.

News_Rich_Media: Rebecca Vallance showing first collection at David Jones fashion parade

Gomes said: “It’s a beautiful colour for an event. If you’re not going all white, wear a white trouser with a stripey shirt.”

Clarke suggests a new floral swimsuit and lighter-coloured jeans to revive your summer wardrobe.

New labels appearing for the department store include Jodhi Meares’ active wear range The Upside and Woolmark regional winner Strateas. Carlucci.

Montana Cox: "I'm laying off my hair"

News_Rich_Media: Talking to Sydney Confidential, Montana Cox talks about her hair colour and being comfortable wearing swimwear on the catwalk ahead of the David Jones Spring/Summer fashion parade. News_Image_File: Montana Cox with her mum Julie. Picture: Jake Nowakowski News_Image_File: Barely recognisable model Montana Cox posts a snap in the hair and make-up chair. Picture: InstagramMONTANA Cox has vowed to lay off her hair for a while. And her employer is happy about it.

The model has gone from peroxide blonde to brunette and back again several times over the past few months.

“It’s been about six or seven colours this past few weeks,” Cox told Confidential.

“My hair is telling me to stay this colour now. And I think DJs is much more into it being brown.”

Cox, 20, who is based in New York and is one of our biggest modelling exports dyed her hair peroxide blonde for a shoot overseas.

“I much prefer my hair brunette,” she laughed.

The model will spend the next few weeks in Australia and is looking forward to some down time with her family in Melbourne.

“It’s all work but I’m looking forward to spending time with my family,” she said.

As for her love life, Cox says she’s single and open to meeting the right person.

“I don’t have a boyfriend,” she said. “Find him for me.”

Original URL: https://www.news.com.au/lifestyle/fashion/david-jones-kicks-off-the-springsummer-season-jessica-gomes-led-the-way-as-celebrities-watched-from-the-sidelines/news-story/d57ce4a34a628112cb4ed8d6eac23e6b