Jules Robinson flaunts 20kg weight loss in $35 Best&Less jeans

Reality star Jules Robinson has sparked a buying frenzy after flaunting her incredible figure in a pair of $35 flared jeans.

Jules Robinson has sparked a buying frenzy after flaunting her incredible figure in a pair of $35 flared jeans.

The former Married At First Sight star — who celebrated her 40th birthday earlier this week in a stunning black, fitted gown — took to Instagram with a series of sweet family photos, alongside husband Cam Merchant and their son Oliver, all of them outfitted in Best&Less.

“First Ollie, then me, now the whole family in @bestandless threads! Feeling cute!” the reality star captioned the pictures, adding that the post wasn’t sponsored.

While dozens of Jules’ followers took to the comments to remark on her “insanely adorable” son — including former Block contestants Mitch Edwards and Mark Mckie — others were fixated on her choice of outfit, demanding to know where her jeans were from.

“Loving your jeans!! What are they called? Ollie is super cute,” wrote one woman.

“I love those jeans, I wear them all the time,” another commented, adding that they were “the best fit”.

“You look amazing Jules! And Ollie is so cute and big now,” wrote another, with a third commenting, “LOVE your jeans”.

“Oooh Jules — you nearly make me want to go buy some flare jeans!” another said.

The jeans — which were the Best&Less Chloe Wide Leg Flare Jeans style — retail for just $35, and according to a product description “will be your new best friend, with a mid rise with button fly feature, front and back functional pockets, and a classic 70s inspired flare ankle silhouette”.

A spokesperson for the retailer told news.com.au that sales had spiked off the back of Jules’ photos.

“The flares were already so popular but they had increased sales directly following her first post,” they said.

“The entire new fashion collection of denim was well received with the new fabrication of the season, knitted denim, also selling through well.”

The mum-of-one has spoken candidly about her 20kg weight loss after the birth of her son, saying she waited several months before trying to get into shape.

The mum-of-one has spoken candidly about her 20kg weight loss after the birth of her son, saying she waited several months before trying to get into shape.

The reality star said her weight had “crept” after she gave birth to her bub in 2020. Picture: Instagram

“I love my curves, I’ve embraced every part of post-partum,” the mum-of-one has said. Picture: Instagram

“I love my curves, I’ve embraced every part of post-partum and felt like I had the energy to focus on me about 8 months in,” she wrote in October, revealing that she’d used Sydney’s three and a half month-long lockdown to overhaul her health.

Jules, who is an ambassador for Jenny Craig, took to Instagram at the time, explaining how her weight had “crept” after she gave birth to her bub in 2020.

“It was my own kinda lockdown working non stop from home and full-time mum. It happens!” she said.

The hairdresser turned shapewear designer has been open about her changing body in the past, previously revealing how she had gained weight as her relationship with Cam blossomed.

“I think when you move in with someone, gone are the single life dinners of Ryvitas, and tomato on toast,” she told E! News back in 2019.

“You end up having proper meals. You put on a little weight when you’re in love and you live with someone.”