Aussie label teams up with Bec Judd to create bag selling ‘every minute’

Model Rebecca Judd sparked a frenzy over the Aussie-made item in this photo, causing the luxury $199 product to sell “every minute”.

Rebecca Judd is a woman of many talents.

The mum-of-four is a highly successful model, radio host, TV presenter and co-owner of fitness label Jaggad.

Now the Australian multitasker has added another string to her bow – an accessories designer, after she teamed up with Melbourne brand Prene Bags to create a tote that has more useful features than you can shake a stick at.

And it seems shoppers are loving the nifty design made from neoprene – most commonly used for wetsuits – with Prene Bag owner and creator Tammy Green telling news.com.au that one $199 “Bec Bag” has been sold every minute since the 37-year-old shared a photo of herself using it.

Rebecca Judd has sparked a frenzy among her followers and handbag lovers after collaborating with Australian accessories brand Prene Bags. Picture: Instagram / Bec Judd

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“Since Bec first posted about her Prene Bag, one has been sold every single minute,” Ms Green said about the limited-edition design that has since sold out.

“Now we’ve decided to release another batch in the New Year due to the demand.”

Ms Green said she knew her audience “would really relate to Bec” but was still overwhelmed by the response.

“Prene has a large demographic of mums who love our signature neoprene material. It not only makes the bags ultra-lightweight but it means you can machine wash them, making it the perfect alternative to a traditional baby bag or large, bulky tote,” she said.

The brand’s owner, Tammy Green, told news.com.au one bag was sold every minute after Judd shared a snap of it last week. It has since sold out. Picture: LinkedIn

Despite the hugely successful collaboration, Ms Green is a powerhouse in her own right. She started Prene four years ago in her parents’ Melbourne garage at the age of just 20, telling news.com.au it’s now a “multimillion-dollar business”.

“After identifying something very unique in neoprene as a material, I gave my mum one of the sample handbags that I had been tweaking,” she said. “She carried the bag out to dinner that night, and five people stopped her in the street, asking where her bag was from.”

Since then, her business has grown into a recognisable label and is stocked in more than 400 stores globally. Not a bad achievement for someone who is just 24 years old.

The bag, made from the same material as wetsuits, is the ‘biggest’ the brand has ever made, proving popular with mums. Picture: Instagram / Bec Judd

The “Bec Bag” is a little different to some of Ms Green’s own designs, as it’s currently the label’s largest bag to date, featuring 10 internal pockets and four external ones.

On Instagram, Judd shared a video of her “massive” design, describing it as her “everything and anything bag”.

“My tennis racket almost fits in there,” she said, explaining there was even a drink bottle pocket.

Her 878,000 followers loved it, calling it the “ultimate mummy/baby bag”.

“OMG PERFECT baby bag,” one fan wrote.

“Love this bag,” another said, while one teased: “Yes please take my money.”

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This photo sent fans hitting ‘add to basket’. Picture: Instagram / Bec Judd

Others pointed out a weird item spotted inside the giant bag — a book titled Language Disorders.

Judd, who used to work as a speech pathologist, seemed to be amazed at how easily the book slotted inside the bag, telling followers: “It looks so mini in there!”

She also managed to fit in her wallet, sunnies, water bottle, keys, snacks, wipes and even her MacBook laptop.

Ms Green credits Judd’s “signature chic style” and practicality for the product being so popular.

“She really is the ultimate representation of the Prene customer – a busy, active and stylish working mum who needs something practical and versatile to fit in with her lifestyle,” she said.

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