Kmart adds 137 new beauty products to its collection
Kmart Australia has released a brand new beauty range, with one collection already attracting a lot of attention on social media.
Kmart Australia has released a brand new beauty range, with one collection already attracting a lot of attention on social media.
The Kmart range includes three drops – Summer Solstice, Sparkling Rose and Beauty Tools, with a total of 137 products added to the OXX beauty collection.
TikTok user @tanika.jaun took to the social media app to share her opinion on the Sparkling Rose collection.
“You thought Kmart was crazy with the Sol de Janeiro dupes, wait until you see the Sparkling Rose makeup collection – starting with this $8 highlighter,” she said.
“The packaging is all very Charlotte Tilbury – shall we say, inspired? There is also a bronzer, with only one shade by the looks of it, and of course they had to do some glow wands.”
She said there were also lip kits that came with a liner, a cream and a lipstick.
While Tanika was excited by the range, saying she had to do another video to deep dive into the collection, other social media users were torn.
“Kmart is stepping up,” said one social media user praising the brand.
Another said: “You guys don’t need to buy trash just to feel included in social media influencer culture. The quality does not compare just because the packaging does.”
“OXX actually slays, their lip products are actually really good,” one added.
One said: “I just saw these online, first Sol de Janeiro, then Glow Recipe, now Charlotte Tilbury! I’m keen to try the wands.”
“The glow wand is terrible it leaked and all came out at once don’t waste your money,” another claimed.
Meanwhile, the Summer Solstice range includes four new Scented Body Mists and Body Butters in Pink Tropic, Beach Bliss, Coconut Waves, and Jasmine Sun.
The Beauty Tools range has a LED Light Therapy Mask. as well as LED Light Therapy Wand and LED Under Eye Patches. There is also a Microdermabrasion Wand provides the benefits of a microdermabrasion treatment in the comfort of the home, and a $19 Cordless Water Flosser.
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John Gualtieri, Kmart and Target’s chief executive officer, said, “We know that price matters for customers now more than ever, and we deliver something truly unique in the market because we make great living accessible.
“These new additions to our beauty range continue to deliver on this promise to customers, and we’re excited to offer them a new suite of must-have cosmetics and personal care products that are inspired by trends from across the globe – all at exceptionally low prices.”
The Summer Solstice and Beauty Tools ranges are available in stores now, with Sparkling Rose in stores on March 21.