Aussie sex worker sells out $10 Woolies product
A deodorant has sold out after a popular adult star claimed, “You can get a whole lot closer to men’s wallets when you smell good.”
Gem’s $10 deodorant is flying off the shelves following Blue Eyed Kayla Jade’s viral TikTok video which has amassed over 1.5 million views and praises the product for its irresistible scent.
Kayla, a Gold Coast sex worker, has garnered millions of followers, many of whom are women who are “obsessed” with her candid stories.
Along with sharing details about her racy exploits, she also shares her skincare and makeup tips.
In her latest clip, she claims, “you can get a whole lot closer to men’s wallets when you smell good,” and shared that Gem’s Coconut Vanilla scent is her favourite.
Kayla then shows her followers how she uses the deodorant more like a body spray, which is a testament to it’s perfume-like scent.
The comment section was quickly filled with questions about where to buy the aesthetic deodorant, and once viewers realised they could buy it at Woolworths, chaos ensued.
One commenter shared, “Pregnant mumma here. I literally drove to five different Woolies to stock up on these deodorants … I was lucky enough to find the last green can.”
Another fan remarked, “I just went to Woolies, and now they’re all sold out.”
“I totally panicked and bought six cans like it was toilet paper in 2020. I was so influenced! But honestly, the product smells amazing!” someone else wrote.
The Australian beauty brand Gem, known for its natural toothpaste, launched its “skin-loving deodorants” last year.
Unlike regular antiperspirants, these pastel-coloured aerosols feature a formula that is entirely free from alcohol and parabens, incorporating ingredients typically found in high-end skincare products to moisturise underarms, offering over 48 hours of sweat protection.
Following Kayla’s video, TikTok fans have been posting themselves searching for the coveted product at Woolworths.
“Guys, I call this the ‘Blue Eyes Kayla Jade effect,’” one user commented in a TikTok showing her in a Woolies aisle with many of the Gem deodorants sold out.
“There’s one that Kayla Jade recommended. I’m easily influenced,” another user admitted.
“Ladies, if you know, you know,” said yet another content creator, who picked up the Coconut Vanilla scent as well. “Kayla Jade bought Gem deodorant in Coconut Vanilla, so I bought Gem deodorant in Coconut Vanilla,” she joked in her caption.
“If you’re a gourmand enthusiast, then you need to try the Gem deodorant,” yet another customer said.
“The Coconut and Vanilla scent smells similar to the Sol de Janeiro 71 Perfume Mist, while Vanilla Macadamia has a nutty, vanilla-y aroma that pairs well with many of my other scents.”
Georgia Geminder, the founder of Gem, took to the company’s TikTok account following the product’s viral success to confirm that they are working hard to replenish stock.
Ms Geminder told news.com.au, “Blue Eyed Kayla Jade has made our small business go completely viral! Over four days, we’ve sold out nationwide, with one product being sold every three seconds.
“We have poured our blood, sweat, and tears into launching this deodorant, which has been two years in the making. The formula is unlike anything else on the market. It’s our second category launch, moving from oral care to deodorant and now to SPF!
“This is the 10th time we have sold out nationwide, which is great and we are working hard to get stock back on the shelves.
“Santal (our beige can) is a dupe for the Le Labo perfume ($382 RRP) and previously had been the front runner in terms of scents with the likes of Tammy Hembrow and Rebecca Judd having showcased these. Now, Kayla Jade is loving our Coconut Vanilla and Vanilla Macadamia scents and it’s a dream come true!
“Thank you Kayla, the Blue Eyed Kayla Jade effect is REAL!”