Meet ‘blue eyed Kayla Jade’, the Aussie sex worker women are ‘obsessed’ with

A Gold Coast “full service” sex worker has exploded in popularity after she began sharing intimate details of her X-rated bookings.

A “full service” Australian sex worker has amassed millions of followers thanks to her candid client confessions – but unlike others in the industry, her followers are overwhelmingly women.

Gold Coast woman Kayla Jade, best known as @blueeyedkaylajade by her fans, has exploded on TikTok in recent months after she started sharing juicy “confessionals” about her secret liaisons with paying customers.

While the 30-year-old doesn’t reveal any identifying details of the people she services, Kayla doesn’t hold back about what goes down during her X-rated appointments.

From bookings with couples trying to spice up their relationship to spilling on the weirdest sex requests she’s ever received and displaying transparency around how much money she makes on the job – Kayla shares insights into the sex industry many have never heard before.

And somewhat unexpectedly, it is women who are lapping up the content, something Kayla told news.com.au she thought was down to the relaxing style of her videos.

“There’s a lot of stigma surrounding sex work, so my videos are just about bringing a different side to it that’s not super controversial,” she said.

“A lot of the time when women in my industry blow up it is someone like Bonnie Blue doing the Schoolies thing and I think that my content is more like a comfort for a lot of women.

“I have a lot of women following my page, they love living vicariously through my videos.”

That time Kayla Jade slept with two brothers

Indeed Kayla – who started out in the business on a popular subscription site three years ago before progressing to “full service” sex work in 2023 – has a knack for telling a sordid story while somehow keeping it PG.

Take the time she received a booking from two men who she suspected were brothers. Initially, Kayla was hesitant to proceed, but after followers encouraged her to set down some ground rules, the visit went ahead and a bunch of videos followed relaying the shenanigans that went down.

“Last night was interesting, let’s unpack what happened with the brothers that booked me, we need to do a debrief and a money count,” she starts in one clip.

“The minute these men walked through the door, they meant business. They were both super clean cut, dressed to the nines and smelt really nice.”

So far, so not sordid, right?

Meet Kayla Jade, the Aussie sex worker women are obsessed with. Picture: Instagram/blueeyedkaylajade_

The Brisbane woman is best known as @blueeyedkaylajade online. Picture: Instagram/blueeyedkaylajade_

Kayla’s videos maintain this same “story-time” style throughout. In fact, she doesn’t even use official medical terms for sexual activity such as “climax” in her clips, preferring instead to allude to the act.

“I went all the way to Paris and back, saw the Eiffel Tower, it was great,” she states in her video, before going on to detail a far juicier incident of the two-hour booking: a spat between the brothers.

It’s because of this that women are outing themselves as “blueeyedkaylajade fans” on TikTok.

“I’m obsessed with her, I’m not interested in her work, I’ve never done her work, I don’t really know anyone in her same career field, but for sure I’m going to watch every single video,” one US-based follower shared recently.

“I am not even remotely interested in adult work but there’s a content creator on here and I love her videos,” another admitted in their own clip.

Experts have compared the interest in Kayla’s videos to the phenomenon of erotic literature that was popularised in the 80s. Picture: Instagram/blueeyedkaylajade_

‘One of the last things many people consider taboo’

Dr Jodi McAlister, a senior lecturer in writing, literature and culture at Deakin University, said some parallels could be drawn between Kayla’s videos and the phenomenon of erotic literature that was popularised in the 80s by authors like Jackie Collins, Jilly Cooper, Shirley Conran and Judith Krantz.

“These books were fiction – they were sort of the literary equivalent of soap operas, with a lot of explicit sex thrown in – and their purpose on the surface was just entertainment,” Dr McAlister told news.com.au.

“However, we know from talking to people who read them in the 1980s that they were often used as sex education by young women.

“There were a lot of reasons for this, but the main was that young women really didn’t have anywhere else to turn for their sex education, particularly sex education that centred on sexual pleasure. All they had were these sexy books that would get passed around with the spines broken in strategic places and particularly naughty passages underlined.

“On top of this, when these young women read them, there was that thrill of the forbidden – there was this sense that they really weren’t supposed to be reading these books.”

Dr Jodi McAlister, a senior lecturer in writing, literature and culture at Deakin University, said sex work is ‘one of the last things many people consider taboo’. Picture: Instagram

Dr McAlister said that while “things are a little bit different” in modern society as sex education is more easily accessible, the “hunger for sexy fiction hasn’t gone away”.

“Spending just five seconds on ‘BookTok’ makes this evident, however that doesn’t mean that that kind of sex education answers all their questions,” she continued.

“Then we have the question of sex work on top of that – which is, perhaps, one of the last things many people consider taboo. And when people think something is taboo, you get that thrill of the forbidden again – and it provokes a lot of curiosity in people.”

‘Surprise’ reason sex worker has ‘blown up’

Kayla, who was a personal trainer before she ventured into the sex industry, said she initially started her online journey as a way to “vent about annoying clients”.

“I honestly did not think it would blow up the way it has,” she told news.com.au.

“I just wanted it to be a sort of diary where women could connect with me and help anyone else who has gone through similar experiences.

“It’s been quite a surprise that it has taken off the way it has and I am so grateful that my following is mostly women as it allows me to be authentic and my true self.”

To date, Kayla has 1.4 million followers, and described her success as a 'surprise'. Picture: TikTok//blueeyedkaylajade

To date, Kayla has 1.4 million followers, with each individual video reaching on average at least 3 million viewers.

“As well as talking about my clients, I share a lot of skincare and make-up, whatever I’m doing in my real life is what I’ll post about,” she said.

“When I was catering to a male audience, you know, doing ‘thirst-traps and stuff’, it wasn’t really my vibe and it showed in how far it reached.

“Now my content is more aligned with who I am and I’ve built up this following, and I think that’s why.”