Ivanka’s line is being quietly sold under new name
THE distributor of Ivanka Trump’s fashion line has rebranded it, selling it under an obscure new name.
IVANKA Trump’s image-damaged clothes are being quietly sold under the name of another brand, the first daughter’s manufacturer said.
Florida-based Stein Mart, with 290 stores in the South and Midwest, has been selling Ivanka’s goods with the label Adrienne Vittadini Studio, Business of Fashion reports.
G-III, the company that makes and distributes Ivanka’s line, admitted to the switcheroo without telling Ivanka — and vowed to get her name back on the apparel.
“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation,” a G-III rep told the fashion website.
“G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”
Ivanka’s clothing has taken a beating since her dad was elected president, with big-name retailers like Nordstrom, Neiman Marcus and Shoebuy.com dropping the first daughter’s apparel.
Such brand substitutions are within the law, as long as records of the switches are kept.
“US textile product labelling laws allow substitution of labels, so long as the entity making the substitution is identified on the new label and keeps records for three years,” said Susan Scafidi, a professor of fashion law at Fordham Law School and founder of the Fashion Law Institute.
“This is mostly for supply chain tracking reasons. All of the other required information on the label — fibre content, country of origin, etc. — must be maintained.”
This article first appeared at the New York Post and is reproduced here with permission.
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