Rainbow unicorn poops ice cream in bizarre ad for Squatty Potty

THIS bizarre commercial may sound like toilet-training for toddlers, but apparently adults have been doing it all wrong without even knowing.

The Squatty Potty, as seen on Shark Tank.

A BIZARRE commercial featuring a rainbow unicorn pooping ice cream to demonstrate correct toilet technique has gone viral.

Squatty Potty may sound like a toilet-training tool for toddlers, but its creators say adults have been going to the toilet all wrong without even knowing.

In the video, titled This Unicorn Changed the Way I Poop, a man in a Medieval-style tunic explains the importance of pooing with the correct posture.

The Squatty Potty is a stool which raises the user’s knees, straightening out the puborectalis, or natural kink in the colon.

Supporters claim the natural squatting posture can help with issues caused by straining such as haemorrhoids, pelvic organ prolapse, constipation, bloating and IBS.

“It’s our goal to change the way we poop, one ‘stool’ at a time,” goes the family-owned company’s motto.

The ad, created by the Harmon Brothers and released last week, has been viewed nearly two million times on YouTube.

Today's most important video. #squattypotty pic.twitter.com/1uQiXuHdMu

— Saul de Jesus (@saulternative) October 4, 2015

https://t.co/4oSZtvIu4T This has got to be one of the best advertisements of the year #SquattyPotty pic.twitter.com/Ot4qrQp0DR

— Lady Rain (@wintersnowolf) October 9, 2015

This Unicorn Changed the Way I Poop #SquattyPotty (best thing on the Internet yet) https://t.co/QAnPWOkRpd

— Morgana D'Almeida (@morganadalmeida) October 11, 2015