TV star agent flips script on luxury $9m unit

He’s known for snapping up homes for the rich and famous, but now Sydney’s best-known buyer’s agent has listed his own lavish apartment for an early spring sale.

He’s known for snapping up homes for the rich and famous, but now Sydney’s best-known buyer’s agent has listed his own lavish apartment for an early spring sale.

He’s known for snapping up homes for the rich and famous, but now Sydney’s best-known buyers agent has listed his own lavish apartment for spring sale.

Cohen Handler founder Simon Cohen bought the three-bedroom, three-bathroom apartment with double parking and Harbour Bridge and Opera House views in the renowned Ikon block in Macleay St, Potts Point for $5,125,000 in 2021.

“He’s gone overboard, completely gutting the entire apartment, with new electrics, new ceilings and new cornices ... new everything,” says Richardson & Wrench Elizabeth Bay agent Jason Boon, who now has an $8.5m-$9m guide in an expressions of interest campaign.

Boon said Cohen, who has starred on the Amazon streaming series Luxe Listings Sydney, had spent $1.85m on the reno.

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Iconic views.

Simon Cohen: “Nothing is forever.”

The apartment has been completely gutted and redesigned.

Soon after buying the apartment with 180sqm of internal space — 300sqm including the courtyard — Cohen called in Interior Architecture Practice Studiojos and collaborator Jack Freeman, founder of Freeman Gallery, on the overhaul.

Freeman told realestate.com.au in February: “We custom designed each and every element of the interior to resemble Simon’s sense of style and fashion.

“This became a detailed process where every element from custom furniture, art curation, bedding, towelling, glassware, and cutlery were all sourced and designed.”

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The staircase is Cohen’s favourite design feature.

The streamlined and elegant kitchen.

There are three bedrooms.

Cohen said of the reno: “I would describe it as Parisian with a New York flare.

“They really nailed the brief.

“The property is stylish yet warm and suits the area perfectly.”

He said his favourite design component was the staircase, though his favourite space was the TV room.

At the time he was asked if it was his “forever home”. “Nothing is forever, but it is certainly where I see myself being for a long time,” Cohen replied.

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Luxe Listings crew (l-r), Monika Tu, Simon Cohen, D’Leanne Lewis and Gavin Rubinstein. Picture: Tim Hunter.

Seven months later, the apartment is on the market.

Cohen previously lived in the nearby block Gazebo.

When contacted for this story, he didn’t want to discuss where he was planning to move next, though other sources said he intended to upsize locally.

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Originally published as TV star agent flips script on luxury $9m unit