Fashion moguls spend $120 million on four mansions in ritzy Sydney suburb

A glam young couple have come under the spotlight after spending $120 million buying their fourth mansion in one of Sydney’s ritziest suburbs.

An ambitious young couple have come under the spotlight after splurging tens of millions on their fourth trophy home in an affluent Sydney suburb.

Fashion moguls Daniel Contos, 33, and Georgia Moore, 32, are the millennial power couple behind the wildly successful White Fox Boutique, an online clothing store that has soared in popularity over the last few years.

The Australian brand has reached global fame since its launch in 2013, with the threads being worn by high-profile celebrities and influencers such as the Kardashian sisters, Sofia Richie, Hailey Baldwin and Emily Ratajkowski.

The Sydney-based company is known for being a popular one-stop shop for affordable yet stylish pieces, and is best known for its comfortable loungewear range.

The couple have found wild success since launching White Fox Boutique in 2013. Picture: Instagram

The rag traders have just bought their fourth trophy home – all which are located in the opulent eastern suburb of Vaucluse – in quick succession, this time coughing up about $25 million for a knockdown rebuild, according to the Sydney Morning Herald.

The five-bedroom house, which boasts unobstructed harbour views, is right next door to the couple’s two other properties – a $34.5 million home and a $38 million mansion they purchased earlier this year – prompting speculation they might be planning to demolish all three houses to create one mega-mansion across the almost 3500-square-metre site.

The couple's latest $25 million splash has unobstructed harbour views. Picture: Domain

The pair also own a fourth house 200 metres up the road that was purchased in May for $26 million as a turnkey property.

The sale comes six months after a development application was lodged with council to demolish the house and rebuild at a cost of $3.4 million to a design by X.Pace Design.

The successful couple had purchased a worker’s cottage in Drummoyne for just shy of $3 million back in 2017, but in the past two years their property interest has been firmly set on the Vaucluse market.

The couple have just purchased another property, with three of their four houses sitting right next to each other. Picture: Google Maps

Contos and Moore both made their individual debuts on the Australian Financial Review’s Young Rich List this year, ranking 62 and 63 on the list with a combined estimated worth of $100 million.

White Fox Boutique’s annual turnover is not disclosed on public records.

The couple started selling clothes on eBay in 2013 when they were in their early twenties, offering the latest fashion trends at affordable prices.

They have previously said the main driver of their success was their popularity on social media.

“I was working a full time job so I had no idea that it was going to be as big as it is now or be recognised by a lot of people I meet,” Georgia Contos previously told Daily Mail Australia.

“I didn’t have any money when I started the business so if we weren’t using Instagram I don’t think it would have grown as big as it has.”

Georgia said that a huge success of the brand has been thanks to social media. Picture: Instagram

Georgia and her husband have just bought their fourth house. Picture: Instagram

Lockdowns throughout the pandemic saw business revenue skyrocket as shoppers flocked to the retailer to stock up on activewear and loungewear.

The brand experienced a massive 154 per cent increase in activewear sales after NSW plunged into its second shutdown in June 2021.

White Fox Boutique has also gone international, with a showroom in Los Angeles.

Earlier this year, the brand faced criticism after Ms Contos shared a revealing clip of her visit to one of their warehouses.

The video shows piles and piles of orders waiting to be sent out to shoppers, with viewers saying they were shocked by the volume of plastic packaging and clothing that many claimed would be “worn once before thrown in landfill”.

The video was reshared to an influencer watchdog page where it sparked a tsunami of backlash over the “gross” scenes.

White Fox Boutique soared in popularity during the pandemic. Picture: Instagram

“Gross! This makes me feel ill,” one person wrote.

“The ‘cheap fast fashion lets pollute our planet’ world we live in. This video actually represents what our landfills look like with cheap disposable clothing.”

“Yikes all that … clothes are going to end up in op shops,” someone else replied.

The Australian Taxation Office ranked the coveted suburb of Vaucluse third in their list of Sydney’s highest-earning postcodes, with residents boasting an average yearly income of $197,886.

According to Domain, property prices in the area just keep rising, in part thanks to the suburb’s spectacular views, which include the Harbour Bridge, city skyline, rugged cliffs and sparkling expanses of ocean.

“People move to Vaucluse for the views, the lifestyle living by harbour beaches and coastal cliff walks, and for the privacy,” says Ray White Double Bay agent Warren Ginsberg.

“You’ll find large blocks and really prestige properties. Even at this high price there are still multiple buyers who want to secure these blue-chip assets.”