Millennial fashion moguls convert hoodies and bikinis into $120m+ trophy home portfolio

The millennial rag traders behind White Fox Boutique Daniel Contos and Georgia Moore have purchased a fourth Vaucluse trophy home in quick succession, this time coughing up about $25 million for a knock-down rebuild.

The five-bedroom house with unimpeded harbour views is next door to the couple’s $34.5 million home and a $38 million mansion they purchased earlier this year, prompting speculation the couple plan to demolish all three houses to create one mega-mansion across the almost 3500-square-metre site.

The fourth Vaucluse house purchased by Daniel Contos and Georgia Moore is already subject to an application to be demolished.Credit: Domain

The trophy home spree of recent years by Contos, 33, and Moore, 32, includes a fourth house 200 metres up the road that was purchased in May for $26 million as a turnkey investment.

Georgia Moore and Daniel Contos celebrate the 10th birthday of White Fox Boutique.Credit: Instagram

The couple’s latest purchase was an off-market listing of Laing+Simmons Double Bay’s D’Leanne Lewis and Jacob Hannon, and sources say it was purchased by the chief of Cohen Handler buyer’s agency Simon Cohen.

While it was an off-market deal, and the agents involved have tried to maintain its secrecy by not commenting, a caveat was lodged on title this week confirming the sale to Contos and Moore’s corporate interests.

It was sold by commercial property investors Guanping Wang and Fuqiang Zhang, who had paid $8.3 million for it in 2017.

The sale comes six months after a development application was lodged with council to demolish the house and rebuild at a cost of $3.4 million to a design by X.Pace Design.

Contos and Moore have seen their personal stocks soar on the back of their influencer-driven fashion label that they founded in 2013 selling hoodies and bikinis. In 2017, the couple purchased a worker’s cottage in Drummoyne for just shy of $3 million, but in the past two years their property interest has been firmly set on the Vaucluse market.

They made their debut on the AFR’s Young Rich List this year, ranked 62 and 63 on the list with a combined estimated worth of $100 million.

While White Fox’s turnover is not disclosed on corporate records, that might change if it is reclassified a large business given its strong turnover and growing value of its company assets.

Company interests already owned two warehouses, purchased for $3.3 million and $12.5 million in 2016 and 2018, before a third warehouse was purchased in May next door to the Rosebery head office for $12.5 million.

Knock, knock

If Paula Liveris has learnt anything from her short time as a Bellevue Hill trophy homeowner, it might be to take heed of those unsolicited offers.

The Bellevue Hill house purchased by Paula Liveris earlier this year has resold for about $27 million.Credit: Domain

Six months after the wife of former Dow Chemical boss and now Brisbane Olympics president Andrew Liveris settled on $25 million designer digs, and before she could start splashing any paint or lodge plans with council for a do-up, a buyer approached her to buy it for about $27 million.

Who could say no? At that level, it offered a $2 million capital gain in six months, and in the meantime she had already moved on financially - if not emotionally - to a $28 million house she bought across the road.

The $27 million purchase price should more than cover Liveris’s $1.68 million in stamp duty, and with some left over for the knock-down rebuild she has planned for the new house across the road.

Millennials of Bellevue Hill

The Bellevue Hill home of Poppy O’Neil and Anthony Tzaneros goes to auction on December 11.Credit: Domain

Also cashing in on Bellevue Hill’s soaring median house price - up 13.2 per cent to $8.6 million according to Domain - is interior designer Poppy O’Neil and freight heir Anthony Tzaneros.

Anthony Tzaneros and Poppy O’Neil Tzaneros pictured at the Darling Point mansion Swifts in 2019.Credit: Wes Nel

O’Neil, who founded POCO Designs with her mother Charlotte O’Neil in 2009, and Tzaneros, son of freight industry boss Terry Tzaneros, purchased what was a two-storey house two years ago for $7.45 million.

It returns to the market in far more glamorous and sizable shape after it was gutted and extended across three levels. It is now a five-bedroom house with high-end finishes throughout, separate media room, cellar and a new infinity pool.

The Bellevue Hill house of Poppy O’Neil and Anthony Tzaneros has been gutted and extended since 2021.Credit: Domain

It is listed with a guide of about $18 million with D’Leanne Lewis, of Laing+Simmons Double Bay, and Alex Lyons, of Raine & Horne Double Bay.

Stephanie Jandegian was a contestant on the reality TV hit So You Think You Can Dance

Still with our high-end millennial homeowners, Stephanie and Garrett Jandegian have added to their Bellevue Hill stocks, paying $15.1 million for a Federation house on Beresford Road.

The purchase comes a year after the couple paid $26 million for a Bellevue Hill trophy home, for which they recently lodged a development application with council for $7 million worth of “alterations and additions”.

Stephanie, a dancer on Network Ten’s hit reality show of 2008 So You Think You Can Dance, and Garrett, a former co-owner of the alkaline water business Aqualove, purchased their latest digs in a company name. The house last traded in 2021 for $11.2 million.