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Roxy Jacenko has had a wild 2024

Roxy Jacenko is one of Australia’s most well-known personalities and she has exclusively revealed to news.com.au her surprising plans for the end of the year.

Roxy Jacenko's son $200 tooth fairy hopes

Roxy Jacenko’s had a wild year.

She’s been embroiled in scandals, embraced wearing crop tops, and finally returned to Australia in all her fake tan glory.

The Queen of the Eastern Suburbs shocked everyone when she announced she was relocating with her family to Singapore in 2023 - which is a very long way from the nearest Chargrill Charlies.

To the relief of many people, she returned to Australia in late 2024 and has been seen taking comfort in all the bells and whistles of Sydney’s affluent eastern suburbs.

She’s been spotted at a Christmas lunch in Double Bay armed with Hermes gifts for her staff and looking chic.

Surprisingly, though, the 43-year-old confirmed to news.com.au that her husband, Oliver Curtis, will continue to base himself in Singapore because his business is thriving there. Meanwhile, their influencer daughter Pixie, 13, will commence schooling in Europe.

Ms Jacenko’s plan is to spend the “bulk” of her time in Australia, and the house hunting has begun.

Roxy Jacenko shocked everyone when she left Sydney. Picture: Matrix
Roxy Jacenko shocked everyone when she left Sydney. Picture: Matrix
She’s returned and has been seen at Double Bay. Picture: MediaMode
She’s returned and has been seen at Double Bay. Picture: MediaMode

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It has been a huge year for the businesswoman, who has consistently made the headlines, even when she wasn’t in the country.

Ms Jacenko’s year started out solid. She was wearing twin sets, enjoying Singapore and discussing her 10kg weight loss.

It involved eating broccoli for dinner, snacking on passionfruit and calling powdered vitamins breakfast.

Of course, her diet was controversial, but it was the kind of comfortable controversy that Ms Jacenko, who turned her daughter Pixie, 13, into an influencer before she started primary school, is used to.

Things got a little hairy for her in June when an attempt at a $10 million giveaway ended in provisional liquidation, at the time, she claimed she’d been “fainting” from the stress of it all.

Roxy opened up about her weight loss journey. Picture: Instagram/RoxyJacenko
Roxy opened up about her weight loss journey. Picture: Instagram/RoxyJacenko
She’s been spotted in Sydney again. Picture: Instagram/RoxyJacenko
She’s been spotted in Sydney again. Picture: Instagram/RoxyJacenko

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Ms Jacenko who has over 200,000 followers, was the face of a company called Roxy’s Bootcamp.

Alongside her then business partners, Kassim Alaouie and Youssef Tleis, she encouraged punters to sign up for the company’s workshops by offering prizes.

The Roxy’s Bootcamp winner would receive a multimillion-dollar waterfront home in Sydney’s Cronulla.

The winners were never announced and the business entered liquidation. Jacenko resigned as director of Roxy’s Bootcamp and apologised online.

“I have tried everything I can possibly do to ensure that I can maintain what I set out to do,” she said.

“But what I want you to know is I did my absolute best”.

Nothing is going to keep Ms Jacenko down for long, though.

This is the woman who swanned into court looking so fabulous that her outfits went viral when her husband, Oliver Curtis, was on trial for conspiracy to commit insider trading in 2016.

He was ultimately found guilty.

Roxy Jacenko stood by her husband Oliver Curtis. Picture: Instagram/RoxyJacenko
Roxy Jacenko stood by her husband Oliver Curtis. Picture: Instagram/RoxyJacenko
She declared she’d had a ‘midlife crisis’ and was returning to PR. Picture: Instagram/RoxyJacenko
She declared she’d had a ‘midlife crisis’ and was returning to PR. Picture: Instagram/RoxyJacenko

By September, she announced that she was returning to the PR world after she closed her business, Sweaty Betty, in November 2022.

“Must have been a midlife crisis. Today I’m back, and oh, it is like the old days,” she wrote.

Ms Jacenko also confirmed to news.com.au that this wasn’t a drill.

“Thrilled to be back doing what I know and love,” she said.

In November, she told The Sunday Telegraph that her motivation to return to work stemmed from realising she didn’t want to be a stay-at-home mum to her children Pixie, 13, and Hunter, 10.

“Housewifery is not for me. Like, let’s be real. I have shopped to the point where I can’t shop anymore,” she said.

Ms Jacenko did point out that she’s still working and running her talent agency, The Ministry of Talent, but that isn’t enough to keep her occupied.

Ultimately, she declared that it is “easier to go to work and run six businesses” than to stay home.

Roxy Jacenko said she ‘fell into’ making her daughter a social media star. Source: Instagram/RoxyJacenko
Roxy Jacenko said she ‘fell into’ making her daughter a social media star. Source: Instagram/RoxyJacenko
Roxy’s now for a social media ban for children. Picture: Instagram/RoxyJacenko
Roxy’s now for a social media ban for children. Picture: Instagram/RoxyJacenko

Not to mention, Ms Jacenko found time this year to get a little political.

In November, she said she is for a “proactive” social media ban for children under 16 years old, revealing that she’s taken a shine on opposition leader Peter Dutton’s approach to the issue.

“Peter Dutton’s proactive backing of the age limit moving from 13 to 16 earlier in the year was, without question, critical,” she told news.com.au.

“It is remarkable that under the Albanese leadership it sadly took the deaths by suicide of several children as a result of the impacts of social media for him to actually suggest and consider addressing what is a major concern for so many parents in Australia.”

Peter Dutton announced in June that the Coalition would implement a social media ban for children within the first four months if he wins the next election.

Mr Dutton appeared on Sunrise and claimed that having a social media account should be similar to getting a license.

“There’s a lot of technology in place to help with the age verification that’s not going to take people’s data. So I think it’s a well-balanced approach,” he said.

Prime Minister Anthony Albanese ultimately beat him to the punch, though.

In late November, it was announced that children under the age of 16 would be banned from using social media in Australia from the end of next year.

The Prime Minister said the action was “for the mums and dads” and that he felt something needed to be done.

“Social media is doing harm to our kids and I’m calling time on it,” Mr Albanese declared.

She doesn’t want either of her children to have to deal with unwanted attention. Picture by Damian Shaw
She doesn’t want either of her children to have to deal with unwanted attention. Picture by Damian Shaw

Ms Jacenko’s support might be surprising considering her daughter Pixie, 13, is arguably one of Australia’s first social media child stars.

Pixie has almost 200,000 Instagram followers and ran a successful fidget business that earned $200,000 in its first month when she was still in primary school.

She “semi-retired” in 2023 at the age of 11 after throwing a birthday party that reportedly cost $40,000.

She also owns a Mercedes Benz that is worth around $270,000, and she requested a $9000 handbag for Christmas when she was 11.

Pixie became an entire brand before she started high school and it was hugely successful.

Ms Jacenko said though that she “fell into” being a social media mum when Instagram was new and exciting but now she’s realised it has also led to “unnecessary attention”.

Original URL: https://www.news.com.au/finance/money/power/roxy-jacenkos-has-had-one-of-her-most-wild-years-yet/news-story/8457ccfaee9a161fc17b99429c739587