NewsBite

McDonald’s testing bigger, smaller Big Mac

WHO says size doesn’t matter. In the competitive field of fast food every bit counts, which is why McDonald’s has recreated the Big Mac as a Grand Mac and Mac Jr.

MCDONALD’S is testing bigger and smaller versions of its Big Mac as the world’s biggest hamburger chain pushes to revive its business.

The company says it’s testing a “Grand Mac” and “Mac Jr.” in the Central Ohio and the Dallas areas, and will see how they do before deciding on a national rollout.

The Grand Mac is made with two third-pound beef patties, which may be a way for the company to make its famous burger more substantial as burger competitors have made the regular Big Mac seem skimpy to some. It will sell for $US4.89 ($A6.25).

The choice is yours (from left to right) McDonald's Mac Jr., Big Mac and Grand Mac. Picture: McDonald’s.
The choice is yours (from left to right) McDonald's Mac Jr., Big Mac and Grand Mac. Picture: McDonald’s.

The Mac Junior is basically a single-layer Big Mac, and McDonald’s says it’s “easier to eat on the go.” That will sell for between $US2.39 ($A3.06) and $US2.59 ($A3.30).

McDonald’s Corp has been fighting to turn around its business after seeing customer visits decline in recent years.

The Oak Brook, Illinois, company has said it needs to move faster to keep up with changing tastes.

Last week, the company held its biannual convention with franchisees in Florida to discuss plans to refresh the business.

The test was first reported in Columbus Business First.

Add your comment to this story

To join the conversation, please Don't have an account? Register

Join the conversation, you are commenting as Logout

Original URL: https://www.news.com.au/finance/business/retail/mcdonalds-testing-bigger-smaller-big-mac/news-story/6082f1d0a16c0a11ff5ce3cb3daa949b