McDonald’s launches all-day clothing range, BrekkieWear

NOT content with just offering fast food, Macca’s has decided to branch out into the world of fashion. Talk about diversifying your business.

MOVE over French Fries, because McDonald’s wants a bite of the fashion cherry.

If you ever wanted to be covered in Bacon and Egg McMuffins, or perhaps cosy up to a hash brown, well, you’ll be McLovin’ the fast food chain’s latest venture.

Dubbed ‘BrekkieWear’, the range consists of a T-shirt, button-up dress and pyjama trousers, with each piece featuring McMuffins and hash browns against a Hamburglar style background.

The all-day ‘Brekkiewear’ will be available for purchase from 2pm today, but consumers will need to be quick, because only 300 of the items will be available for sale through their online eBay store.

Now you can have a McMuffin with you wherever you go, thanks to McDonald’s Brekkiewear range. Picture: Justin Lloyd

We can see where the inspiration for the range stemmed from. Picture: Facebook

The striped combos, which were designed by Sydney’s Emma Mulholland, mark the final rollout of the all-day McDonald’s breakfast menu in NSW and Queensland.

“I create unique designs that celebrate what Australians love and pieces that are comfortable to wear, so the ideas started flowing as soon as Macca’s asked me to collaborate with them on this range,” Holland said in a statement.

“I hope people enjoy the designs and jump online to buy their all day brekkiewear.”

The button-up dresses will sell for $50, long pants $40 and T-shirts just $35.

The button-up dress, pyjama trousers and T-shirts make up the Brekkiewear range. Picture: Justin Lloyd

From today, McDonald’s all-day breakfast will be officially available in all restaurants across the country.

“Aussies can now enjoy Macca’s brekkie all day, at every one of our 950 restaurants [across the country,” Paul Tredinnick, Senior Director of Marketing at McDonald’s Australia, said in a statement.

“All Day Brekkie has proven a hit with customer’s everywhere we’ve launched it, and I’m expecting that success to continue now it’s available right around the country.”

McDonald’s All-Day Breakfast has been a booming success in the United States. Picture: Alamy.

McDonald’s All Day Breakfast was made available in June, with trials in Wollongong, Gold Coast, South Australia and West Australia.

All proceeds from the sale of the clothing will go to Ronald McDonald House Charities.