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Judge Judy lands jaw-dropping new deal — and she doesn’t have to do a thing

THE television judge has just inked a brand new TV deal worth almost $100 million — and the brilliant part is, she doesn’t even have to lift a finger.

Judge Judy promo

JUDGE Judy Sheindlin, one of television’s biggest stars, sold her entire 10,400-show archive back to CBS as part of a deal to extend her contract through the 2020-21 TV season.

Terms of the archive sale were not released, but sources familiar with the deal told The New York Post it was for roughly $95 million.

Judge Judy,as she is known, has dispensed her wildly popular no-nonsense wisdom from her television courtroom for 21 seasons, including her saying, “Beauty fades, dumb is forever.”

The extension, reached with CBS Television Distribution, will carry the 70-year -old former Manhattan Family Court judge through her 25th season.

Brooklyn-born Sheindlin is clearly a shrewd operator. The deal to sell her library comes just two years after CBS sold it to her in conjunction with her last renewal.

She’s been doing this for 10,400 episodes.
She’s been doing this for 10,400 episodes.

The Judge Judy star earns around $45 million per year, according to several reports. The show brought in $244.7 million in ad revenue to CBS in 2016, according to SNL Kagan.

“My mother always told me it’s proper etiquette to leave the dance with the person who brought you,” Sheindlin told The Post in a statement.

Judge Judy has been with CBS from the beginning, despite attempts by others to steal it away from Les Moonves’ company. The show is sold internationally in 150 countries, including here in Australia, where it screens daily on Network Ten.

It broadcasts 260 original episodes per year. Even during its summer hiatus, Judge Judy re-runs typically outdraw the competition.

Under the new deal, CBS Television Distribution is allowed to sell Judge Judy into an online player such as Netflix, Amazon or Hulu.

The show scores around 10 million viewers and has been the No. 1 daytime syndicates show for eight years.

“Judge Judy is a shrewd business woman, and it’s a huge windfall for her considering she got the rights to her library during her last negotiation,” Billie Gold at Dentsu Aegis told The Post.

“The show repeats well and has vast potential for sale to all the new cable and over-the-top players out in the field looking for valuable content that will draw viewers,” Gold added.

The deal was negotiated by Barron International on behalf of the judge.

This story originally appeared on the New York Post and is republished here with permission.

Original URL: https://www.news.com.au/entertainment/tv/judge-judy-lands-jawdropping-new-deal-and-she-doesnt-have-to-do-a-thing/news-story/db52ad2a3dff971ddc896c44f7ae3abf