Ticketek releases prices for Taylor Swift’s Eras tour in Australia

It costs to be a Swiftie … Ticket prices for Taylor Swift’s upcoming Australian concerts have been released, and it’s going to hurt the wallet.

Taylor Swift ignited pandemonium among her Australian fans when she announced yesterday she was bringing her blockbuster ‘Eras’ tour down under next year.

But unless diehard ‘Swifties’ are content sitting in the nosebleed section when she hits the stage in Sydney and Melbourne come February – with the cheapest available ticket coming in at $79.99 – attending the show is going to cost a pretty penny.

Ahead of the first early bird sale on June 26, Ticketek has listed prices for all available seating options, with the premium VIP packages reaching an eye-watering $1249.90.

But it’s what’s included in that sum that has fans “screaming”, with the top-tier offering, ‘It’s Been A Long Time Coming’, comprising of the best available A Reserve Floor Ticket, four Taylor Swift prints, an Eras tote bag, a collectable pin, sticker and postcard set and a VIP laminate and lanyard.

Taylor Swift performs during her Eras Tour in Detroit, Michigan. Picture: Scott Legato/TAS23/Getty Images for TAS Rights Management

Ticket prices for Taylor Swift's 'Eras' tour concert: The top VIP package comes in at $1249.90.

There are another five premium package offerings all included with the aforementioned merchandise, they are: ‘Karma Is My Boyfriend’ ($899.90) which comes with an A Reserve Floor ticket; ‘I Remember It All Too Well’ ($749.90) which offers an A Reserve Ticket in the Lower Level; ‘Ready For It’ ($599.90) which has a B Reserve ticket; ‘It’s A Love Story’ ($399.90) with a D Reserve ticket and finally, ‘We Never Go Out Of Style’ ($349.90) with an E reserve ticket.

A VIP package would often include a pre-show reception with food and drinks, as well as a dedicated bar, which Coldplay has included as part of its top-tier ticket offering for the band’s two Perth shows in November. The British rock band is charging $1279.20 for its premium package, which also includes a backstage tour and a photo onstage.

Given Swift’s somewhat lacklustre VIP pack, it’s safe to say certain followers are a little miffed:

Absolutely screaming at Taylor charging $870 for 4 prints, a tote bag, a pin, some stickers and a postcard. #TaylorSwiftpic.twitter.com/zqG2rDlg0P

— Matilda Boseley (@MatildaBoseley) June 21, 2023

i’m sorry these taylor swift ticket prices are ridiculously unserious pic.twitter.com/WBds2LfqhG

— quinn (@svnofhearts) June 21, 2023

I’ve never really liked Taylor Swift, so have not a care in the world personally regarding her tour. But sorry only doing Sydney and Melbourne when you’d easily sell out around the entire country PLUS those ticket prices??? Come on girl

— Jem 🖤 (@jem_o97) June 20, 2023

A reserve for Taylor Swift at the MCG is double what we paid for A reserve Ed Sheeran. Absolutely insane prices.

Not sure I like my little Swifty’s chances of getting a ticket, but I’ll certainly try for one… in E, F or G reserve 🫣

— Alison Malek (Foster) (@AlisonRFoster) June 20, 2023

There were, however, a legion of fans unfazed by the cost:

am I about to spend $12,000 on Taylor Swift Australia tickets??

YES I AM

Who wants to come?? pic.twitter.com/HtYWhnKavm

— Bullfrog (@BullfrogFunTime) June 21, 2023

My timeline went from people stressing about the increase costs of rent, food and mortgages to “OMG Taylor Swift Australia tour, I’ll get 5 tickets at $200 each”, in the blink of an eye 🤣🤣

— Craig C-137 (@Sutto2606) June 20, 2023

me getting ready to buy Taylor Swift’s Australia concert tickets on the day of the presale pic.twitter.com/yFdM7z5hTW

— fatemeh mirjalili (@acciofatemeh) June 21, 2023

Outside of the VIP offerings, tickets alone top at $379.90 for A Reserve, $309.90 for B Reserve, $239.90 for C Reserve, $199.90 for D Reserve, $159.90 for E Reserve, $119.90 for F Reserve and $79.90 for G Reserve.

Swift is set to play two shows at the Melbourne Cricket Ground on February 16 and 17 2024, before moving to Sydney’s Accor Stadium for a three-show run on the 23rd, 24th, and finishing up on the 25th.

The earliest ticket sale will be in the American Express VIP Package pre-sale, which begins next Monday, June 26, with Sydney tickets going on sale at 10am, and Melbourne tickets at 2pm.

The second pre-sale is via Frontier Touring (you have to be a member) on June 28, at 10am for Sydney and 2pm for Melbourne.

Lastly is the general public sale on June 30 via Ticketek’s app, again, at 10am for the Sydney shows and 2pm for Melbourne.

With demand expected to far outweigh supply, particularly given Swift is only playing shows in two Aussie cities, Ticketek shared tips on how fans can give themselves their best shot at securing entry.

“Double check your Ticketek account and payment details are up to date. Have your login details handy as you’ll need them to complete your purchase,” Ticketek began in a statement.

“Gather your fellow fans and plan your purchase by agreeing on the performance date, ticket price category and any packages you want to purchase.”

Are you ready for it? Taylor Swift is bringing ‘Eras’ to Australia. Picture: Scott Legato/TAS23/Getty Images for TAS Rights Management

As far as the day of the sale, Ticketek advises visiting the page “at least 15 minutes prior to tickets going on sale”.

“Follow the designated link for your desired city to be taken to the Ticketek Lounge.

“Please don’t leave the Lounge page or refresh your browser. The page will refresh itself frequently to let more fans through to purchase. Once you’re in the Lounge, sit tight and wait to be let through to the event page.

“Once you’re through, keep an eye on the timer and complete your purchase within the time frame.”

Swift’s ‘Eras’ tour, on track to become the highest-grossing music tour of all time, encompasses her vast body of work over the past 17 years, and is split into 10, non-chronological ‘eras’ for each of her albums.

The more than three-hour long show kicks off with Lover (she performs six songs from this album), before moving onto Fearless (three songs), evermore (five songs), reputation (four songs), Speak Now (one song), Red (four songs, including the 10 minute version of All Too Well), folklore (seven songs), 1989 (five songs), Taylor Swift (one song) and wrapping with seven songs from her most recent album, Midnights.