Christina Aguilera stuns in ad for racy new career venture

Christina Aguilera smoulders in a new ad for her latest career venture – a line of intimate lubricants.

Pop star Christina Aguilera plays phone sex operator in a racy ad for her latest career venture, a line of personal lubricants.

Aguilera, 43, has been making headlines in recent months for her incredible makeover: In recent photos and concert videos, she barely seems to have aged a day since she burst onto the pop scene as a teenager in 1999 with the sultry debut single Genie In A Bottle.

That glam new look is on full display in the newly-released ad for her new Pillow Talk lubricant, released on the star’s Playground brand.

The ad shows Christina rolling around in soft focus on a bed, phone in hand, and encourages fans to phone a hotline for “sex tips, discounts, and a chance for a personal call from Christina.”

“Let’s have an open conversation about owning our sexuality. Because there’s no shame in our phone game,” Aguilera tweeted along with the ad.

Aguilera glams up for her new ad campaign.

The new photos reveal mum-of-two Aguilera’s gone through something of a transformation in recent years, appearing to have lost a noticeable amount of weight compared to photos taken of her in 2022 and last year.

In a 2021 interview, Aguilera admitted that she “hated being skinny” in the ‘90s when she was just emerging on the scene as she “loved her booty”.

The campaign includes a hotline for “sex tips, discounts, and a chance for a personal call from Christina.”

“Entering this business, I hated being super skinny. Once I turned 21, I started filling out a little bit, and I was loving my new curves,” she told Health.

Late last year, Aguilera stunned fans with her youthful appearance in a video recorded during her Australian tour.

“What is going on with celebrities that look younger and younger??? what are they drinking?” one fan demanded.

Christina in June 2022. Picture: Getty

And in February this year. Picture: Getty

This year marks 25 years since Aguilera released her self-titled debut album.

“Twenty-five years allows me the opportunity to reflect on the music, my growth and the amazing journey during that time of spending incredible moments with my fans worldwide,” she told news.com.au last year of the career milestone.

Aguilera isn’t the only pop star to unveil a dramatic makeover recently.

Aussie singer Tones and I debuted a high-glam new look on social media last month, while Kelly Clarkson recently opened up about the cause for her well-documented weight loss.