Meghan Markle goes back to pre-royal roots with new lifestyle brand American Riviera Orchard

Meghan Markle quietly announced her new lifestyle brand on social media, sharing some cryptic posts on her new Instagram account.

Meghan Markle quietly announced her new lifestyle brand, American Riviera Orchard, on Thursday, sharing some cryptic posts on her new Instagram account, reports Page Six.

The Duchess of Sussex, 42, is launching the brand as an extension of her old lifestyle blog, The Tig, with an insider telling Page Six Style that it will focus on home, garden, food and general lifestyle wares.

Meghan Markle quietly launched new lifestyle brand, American Riviera Orchard, on Instagram.

American Riviera Orchard will focus on home, garden, food and general lifestyle wares.

An industry source tells Page Six Style: “She’s been working on this for over a year and it’s all the things that are close to her heart – all the things she’s passionate about.”

The Duchess of Sussex had been secretly working on her new project in the last year. Picture: Astrida Valigorsky/Getty Images

A trademark application obtained by Page Six Style reveals American Riviera Orchard will sell a wide range of home goods, including edible treats like jellies, jams and spreads and tableware staples such as cutlery, table linens and drinkware. Cookbooks are also covered in the filing.

The move comes days after her sister-in-law, Kate, the Princess of Wales, was embroiled in a photo editing scandal that has dominated headlines across the globe.

A representative for Markle was not available for comment.

Meghan used to run the lifestyle blog The Tig before meeting Prince Harry.

An old photo that featured on The Tig’s social media pages.

The logo for the brand features a script-like font that resembles Meghan’s calligraphy — a side hustle the duchess used to do for weddings in her pre-royal days.

Its website has nothing except for the brand’s logo at the moment, other than a space to sign up for a “waitlist.”

The Montecito-based royal is also expected to launch a lifestyle/food show with Netflix in hopes of becoming the next Martha Stewart, as Page Six exclusively reported last month.

As for American Riviera Orchard’s next move, watch this space.

This article originally appeared in Page Six and was reproduced with permission