Piers Morgan rips into Demi Lovato over her recent frozen yoghurt debacle

The controversial British TV host has turned on the singer over a bizarre online stoush, with followers telling him to “grow up”.

Piers Morgan has called out Demi Lovato for attacking a frozen yoghurt shop over “diet culture”. Picture: Ken McKay/ITV/Shutterstock.

Piers Morgan has inserted himself into Demi Lovato’s beef with a Los Angeles frozen yoghurt joint, and claimed The Bigg Chill shop is his “favourite.”

Lovato said on Sunday that she was “finding it extremely hard to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies/other diet foods before you get to the counter.”

She further instructed the business to “do better please” and called the yoghurt shop “#dietculturevultures”, even privately messaging them “you don’t want to mess with me” and urging them to back down.

Many on social media felt Lovato was shaming the small business — leading her to issue an apology.

But not before Morgan came after the Dancing with the Devil performer.

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My new @DailyMail column is about dumb, deluded @ddlovato and her vile attempt to bully, shame & ruin my favourite frozen yoghurt store. Posting soon. pic.twitter.com/80qgLREDB9

— Piers Morgan (@piersmorgan) April 19, 2021

While urging his Twitter followers to read a column he had written for the Daily Mail, the former Good Morning Britain host called Lovato “dumb” and “deluded” and seemingly took umbrage with her “vile attempt to bully, shame & ruin my favourite frozen yoghurt store.”

Morgan also fended off criticism from many who felt he was bullying Lovato with his column.

“What is your problem with successful women? Stop discouraging a woman’s worth, Demi’s been through enough without you having to chime in with this irrelevance. Honestly grow up and focus on positivity,” one wrote.

Another said: “Piers misogyny Morgan. Hates woman. Even more so if they are of colour. Calls people out for bullying yet uses his platform and profile to publicly bully women …,” to which Morgan retorted, “a) I love women (but not all of them). b) I love women of colour (but not all of them). c) The bully in this story is Demi Lovato. d) My criticism has nothing to do with her gender or skin colour – it’s because she’s tried to ruin a small family business in a pandemic.”

RELATED: The 17 lies Piers claims Meghan told

Piers Morgan lashed out Lovato for “bullying” his favourite frozen yoghurt shop. Picture: Supplied

The singer has since apologised for her fiery posts about the store. Picture: Supplied.

In his op-ed, Morgan said he was “triggered” by Lovato. “Demi Lovato set out to shame The Bigg Chill but all she did was shame herself,” he added, as he defended the “delightful family-run store.”

“The 28-year-old multi-millionaire pop singer was so disgusted by her experience at The Bigg Chill that she decided to declare war on the store yesterday, on her Instagram page to her 102 million followers,” writes Morgan.

“How dare she try to destroy The Big Chill simply for doing its job, one that it does very well to widespread popular acclaim? Who the hell does Demi Lovato think she is?” he then questions.

Morgan goes on to discuss Hollywood as a whole, writing: “Not a day goes by without some celebrity somewhere claiming to feel ‘triggered’ by something, mainly in an attempt to weaponize their victimhood, raise their profile and make money.”

“If this sounds unduly cynical of me, then permit me to borrow the words of Ms Lovato’s own smash hit: Sorry, Not Sorry,” he states.

Morgan accused Lovato of “weaponizing” her victimhood as a former eating disorder sufferer. Picture: AFP.

The Bigg Chill didn’t take too kindly to Lovato’s initial verbal jabs either, responding to the singer after she called them out.

“We are not diet vultures,” The Bigg Chill wrote to Lovato in a direct message on Sunday – which she shared publicly. “We cater to all of our customers needs for the past 36 years. We are sorry you found this offensive.”

Demi passionately called out the yoghurt shop on the weekend. Picture: Instagram.

On its own Instagram account, The Bigg Chill also wrote back to Lovato and tagged her socials.

“We carry items for Diabetics, Celiac disease, Vegan and of course have many indulgent items as well,” wrote the frozen yoghurt shop.

In private messages leaked to TMZ, the singer didn’t back down, arguing with an employee about “guilt free” cookies they have advertised on their page.

“Don’t keep going w this. You don’t want to mess w me. You’re in the wrong and the customer is always right … do better,” she said.

Lovato called the company's messaging "triggering" for eating disorder sufferers.

Lovato has since apologised, stating on Monday via Instagram Live that her message was “misconstrued” and once again opened up about her struggles with eating disorders.

“I’m sorry that I may have got the messaging wrong. I’m sorry that I may have disappointed some people,” she said.

“When I messaged this froyo place, originally I wanted to make a point, and I wanted to call out behaviours or branding things that didn’t sit right with me. As someone who deals with an eating disorder and is in recovery from an eating disorder, I still to this day have a hard time walking into a froyo shop, ordering yoghurt and being content with it and keeping it down.”

“I know that seems like not a huge deal to a lot of people, but to me it is,” she continued, adding that while she was in the store, Lovato wasn’t entirely aware that certain “diet” and “health food” offerings were meant “for specific health needs.”

Lovato sent messages threatening the store: ‘You don’t want to mess w me.’ Picture: Instagram.

Meanwhile, Morgan made headlines last month when he offered intense criticism of Meghan Markle and Prince Harry’s claims made against the royal family in their tell-all interview with Oprah Winfrey.

The fallout from his criticism included him storming off the set of Good Morning Britain after being called out for his constantly negative view of the duchess before it was announced that he would not return to the daytime program.

The television personality was defended by Sharon Osbourne, who subsequently exited The Talk after a fiery outburst on the live show.

This article originally appeared on Fox News and is reproduced here with permission