Black Friday Sales: Best Deals in Australia in 2024 to Shop

The Black Friday sales have officially kicked off – here’s everything you need to know about the biggest sales event of the year.

Black Friday is the time to save on Dyson vacuums, among other things.

Once upon a time it was December when retail sales skyrocketed, but November has swiftly stolen the shopping limelight.

It’s all due to the Black Friday (November 29) and Cyber Monday (December 2) sales that offer the kind of deals that get bargain hunters excited.

With interest rates and the cost of living ballooning, the Black Friday and Cyber Monday sales – and the staggering tech, beauty, home and fashion deals they bring – will be more highly-anticipated than ever.

It may have originated in the US but the Black Friday sales have now spread like wildfire across the globe.

Let’s take a look at the rapid rise of the online shopping event.

These products are hand-picked by our team to help make shopping easier. We may receive payments from third parties for sharing this content and when you purchase through links in this article. Product prices and offer details are not assured, and should be confirmed independently with the retailer.

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WHEN IS BLACK FRIDAY 2024?

This year, Black Friday falls on Friday, November 29 and as if it can’t get any more exciting, Cyber Monday will occur on Monday, December 2 – bringing you a whole weekend of mouth-watering deals and discounts.

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BLACK FRIDAY 2024: BEST EARLY DEALS

While Black Friday deals haven't dropped yet, every year they start earlier and earlier so it won't be long til early deals start going live. To give you an idea of what to expect we've rounded up all the best early deals from last year's sales. 

Myer

• Shop Myer’s early Black Friday sale now
• Shop women’s jeans from $79
• Shop men’s jeans from $69
• Big sale on vacuums, including up to 30 per cent off Dyson
• 26 per cent off the Dyson Hot+Cool Formaldehyde Purifying Fan Heater White/Gold, $849 (down from $1149)
• 62 per cent off the Shark Steam Mop, $99 (down from $259)

The Shark Steam Mop is on sale for $99 right now.

• Up to 50 per cent off Maxwell & Williams
• 50 per cent off cookware sets
• 50 per cent off the Jamie Oliver by Tefal Cooks Classic Induction Frypan Twin Set 24/28cm in Stainless Steel, $119 (down from $399.95)
• 30 per cent off Christmas decorations and decor
• Save big on selected coffee machines, vacuums, kitchen appliances and more
• $300 off the Breville The Barista Express Coffee Machine in Stainless Steel, $699 (down from $999)

Breville The Barista Express Coffee Machine in Stainless Steel

• $200 off the DeLonghi La Specialista Arte Manual Pump Coffee Machine, $599 (down from $799)
• $170 off the Nespresso DeLonghi Citiz & Milk Capsule Coffee Machine in Black, $299 (down from $469)
• 40 per cent off the Ninja Blend & Power Mix Pro Blender Silver, $149.99 (down from $249)

LSKD

• Up to 70 per cent off sitewide
• 27 per cent off the Rep Full Length Tights, $69 (down from $95)

The Oodie

• 50 per cent off almost everything
• 50 per cent off the Panda Oodie, $54.50 (down from $109)
• 50 per cent off the Koala Oodie, $54.50 (down from $109)

The Good Guys

• Shop 50 per cent off these monster deals now
• 50 per cent off the iRobot Roomba i3 Robot Vacuum, $499 (down from $999)
• 40 per cent off the Toshiba 55” Z670MP 4K UHD Smart TV 23, $899 (down from $1499)
• $50 off the Lenovo IdeaPad Slim 1 15.6” Pentium 4GB 128GB eMMC Win 11 + M365 Laptop, $499 (down from $549)

Lovehoney

• Up to 70 per cent off the mega Black Friday sale
• 30 per cent off the Lovehoney Rose Clitoral Suction Stimulator, $62.96 (down from $89.95)

James Cosmetics

• Up to 40 per cent off sitewide
• 40 per cent off the 24K Gold & Collagen Crystal Eye Mask, $21 (down from $35)

24K Gold & Collagen Crystal Eye Mask

HiSmile

• Up to 60 per cent off sale

iHerb

• 22 per cent off sitewide

Rollie Nation

• Members get exclusive access to the archive sale event

Amazon Australia

• 47 per cent off the Instant Pot Air Fryer 4L, $79 (down from $149)

Cook up a storm with this easy-to-use air fryer. Picture: Amazon Australia.

• 46 per cent off the Instant Pot Vortex Plus Air Fryer Oven, $189 (down from $349)
• 40 per cent off the ECOVACS DEEBOT N8 Robot Vacuum Cleaner, $599 (down from $999)
• 25 per cent off the ECOVACS DEEBOT N8+ 3-in-1 Robot Vacuum Cleaner, $829 (down from $1099)
• 18 per cent off the Apple AirPods (2nd Generation) with Charging Case, $179 (down from $219)

Decathlon

• Up to 50 per cent off selected camping

Roborock

• $400 off the Roborock Q7 Max+ Robot Vacuum with Auto-Empty Dock Pure (White and Black Version), $999 (down from $1399)
• $200 off the Roborock S8+ Robot Vacuum and Mop Cleaner with RockDock Plus (Black), $1699 (down from $1899)

Dyson

• Shop the Black Friday deals now
• $552 off the Dyson V15s Detect Submarine Complete, $1097 (down from $1649)
• $450 off the Dyson V15 Detect Extra, $999 (down from $1449)
• $400 off the Dyson 360 Vis Nav robot vacuum, $1999 (down from $2399)
• $300 off the Dyson Cyclone V10, $799 (down from $1099)
• $300 off the Dyson Gen5outsize Complete, $1399 (down from $1699)
• $252 off the Dyson Airwrap multi-styler Complete, $697 (down from $949)

There's never been a better time to buy a Dyson vacuum.

Bing Lee

• Shop these early Black Friday deals
• $555 off the Dyson V15s Detect Submarine, $994 (down from $1549)
• $200 off the Euromaid 60cm Freestanding Dishwasher Stainless Steel with 14 Place Settings, $399 (down from $599)

Godfreys

• Shop the Cyber sale now
• $200 off the Bissell CleanView Lift Off Carpet Shampooer, $599 (down from $799)
• $100 off the Hoover Smart Bagged Vacuum Cleaner, $99 (down from $199)

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WHAT IS BLACK FRIDAY?

Black Friday began in the US and marks the Friday following Thanksgiving, which is usually observed on the fourth Thursday of November. Traditionally, this Friday was the beginning of the holiday and Christmas spending period but in recent years it has evolved into a global shopping extravaganza where retailers offer staggering discounts and huge deals on a range of products.

Marked in every savvy shopper’s calendar, Black Friday is all about online and bricks-and-mortar retailers offering huge savings on everything from beauty, toys and electronics to fashion, furniture and travel.

Heightened consumer awareness of the shopping event and a competitive online shopping market means it has become more prominent in Australia’s retail landscape, with an increasing number of retailers joining in. In Australia, Black Friday is now competing with Boxing Day as our biggest shopping event.

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WHY IS IT CALLED BLACK FRIDAY?

There are a few reasons why the shopping event is called ‘Black Friday’, with some a little more grim than others.

It’s said the moniker was first coined in 1869, when Jim Fisk and Jay Gould, two Wall Street financiers, bought a huge amount of gold in the hope of its price surging. Instead, the opposite happened, the gold market slumped dramatically and many Wall Street barons were left bankrupt. When did this occur? You guessed it, it was Friday September 24 1869, making it ‘Black Friday’.

Years later, the phrase Black Friday re-emerged and tied itself to the post-Thanksgiving shopping day. In Philadelphia in the 1950s, legions of shoppers and tourists flooded into the city the Friday after Thanksgiving to watch the Army-Navy football game. It’s said the ensuing mix of shoplifters, violent crowds and huge traffic jams spurred the police department on to call it Black Friday.

More positively, Black Friday is said to represent a company’s revenue moving out of the red and into the black – or profit.

Either way, Black Friday has transcended its origins and by the late 1980s, had become synonymous with shopping, big sales and huge discounts.

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HOW DOES BLACK FRIDAY WORK?

As Black Friday becomes an increasingly popular event for Australian consumers, you can bet that retailers will be offering competitive deals that start well before Black Friday (and in the two days that follow it before Cyber Monday begins).

We’ll keep you up to date with all the latest Black Friday sales news so you’re across all of the great deals and exactly when they’re kicking off.

Many retailers will provide a discount or promotional code to be entered when you’re making your purchase and will run discounts for a certain time period. Always ensure you’re across exactly when all the different sales run (again, we’ll keep you updated) so that you don’t miss out.

Some retailers, like eBay, will require you to be a member ahead of time in order to snap up their huge deals, so it’s worth considering if this is something that works for you.

As with any shopping mission, it helps to be organised. Plan what you need (and want) in advance and collate which retailers are offering the products so that when the sales begin you can quickly snap up the best deal on offer.

When it comes to online payment, having your credit card details handy will ensure you don’t miss out on snagging a hot ticket item because you’re scrambling to locate your wallet.

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ARE BLACK FRIDAY DEALS REAL?

In short, yes – but it always pays to do your due diligence to ensure you’re not buying from a scam website.

In 2019, the Australian Competition and Consumer Commission’s (ACCC) deputy chair Delia Rickard told The Guardian the organisation had been contacted with about 8000 reports of online shopping scams “and $4 million reported loss”.

Be extra suspicious of dubious links to discounts on social media, or random, unsolicited emails containing too-good-to-be-true deals.

Ensuring your computer is updated with security software will also help to weed out scammers.

It’s also key to note that deals with unreasonable strings attached – such as no refunds on sale items – are against Australian consumer laws, so be aware of your rights and complain to the ACCC if you come across anything concerning.

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WHAT IS CYBER MONDAY?

Cyber Monday is Black Friday’s trusty counterpart. Held on the Monday following Thanksgiving, Cyber Monday initially began in 2005 as the “online” version of Black Friday back when online shopping wasn’t quite as prolific as it is today.

In the past few years, Cyber Monday has surpassed Black Friday to become the biggest event on the shopping calendar, raking in US $9.4 billion in 2019, according to Adobe Analytics.

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Want more discounts? Of course you do – we’ve rounded up the coupons worth knowing about here. Get exclusive discounts and sales news from brands such as Country Road, Woolworths, Harvey Norman and more.

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