Black Friday 2023: news.com.au checkout editor’s pick of deals
Described as “life changing” and “worth the money”, you’re going to want to take advantage of the best discount we’ve ever seen on the Dyson Airwrap.
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When it comes to sales, there is no event bigger than Black Friday. It’s the sale of the year with retailers offering their biggest discounts across categories like tech, home, fashion and beauty.
But with so many deals comes overwhelm — we get it, even we get swamped by sales sometimes. And how do you know when a deal is actually a good deal?
Lucky you’ve got us. As a team of dedicated writers who shop for a living (Black Friday is our Christmas) we’re here to cut through the noise on what the best deals are and what we plan on shopping.
Our top pick has to be the highly sought-after Dyson Airwrap. The “game-changing” hair tool rarely goes on sale and we’ve spotted it for $350 off at Dyson, coming down to just $599.
We’ve been keeping an eye out all year and we’ve never spotted it for such a low price. While it certainly isn’t cheap, it’s the best deal we’ve seen. And with over 5.2 billion views on TikTok, with millions more tutorial videos, the groundbreaking multi styler is said to be “life-changing”, “worth the money” and “worth the hype”. Plus, it will last you a lifetime and just think of all the hair appointments you’ll save on. We’re sold!
Read on for more of the news.com.au checkout team’s best picks of the mega Black Friday sales.
In this article
- Editor’s Picks: Best overall Black Friday deals
- Editors Picks: Best home Black Friday deals
- Editor’s Picks: Best tech Black Friday deals
- Editor’s Picks: Best fashion Black Friday deals
- Editor’s Picks: Best beauty Black Friday deals
- Editor’s Picks: Best health and fitness Black Friday deals
- When is Black Friday 2023?
- What is Black Friday?
- Are Black Friday deals real?
- Am I protected when shopping Black Friday sales?
- What is Cyber Monday?
- When is Cyber Monday?
- Shop Black Friday by category
EDITOR’S PICKS: BEST OVERALL BLACK FRIDAY DEALS
$350 off Dyson Airwrap multi-styler and dryer, $599 (down from $949) at Dyson
“Anyone who knows me, knows I’ve been dying for these sales so that I can finally purchase my beloved Airwrap. Every day I’ve been scouring all the websites to see if it’s gone on sale. I ended up buying from Dyson direct because they had the cheapest deal and they offered a free personalisation of the tool (I went with my initials ‘CC’ in gold foil).” – Claudia Coy, Social Media Producer
“I’m in desperate need of new towels, and everyone who buys Sheridan only ever has good things to say about them, especially when it comes to how long lasting they are. My mum always swears by them and yes, I’m at the stage of my life where I’m very invested in my towels. Sheridan have an unbelievable 40 per cent off sitewide, which makes it the perfect time to invest in a new set.” – Hannah Paine, news.com.au checkout Editor
“I love buying my mum kitchen items and appliances for Christmas, so I think I might treat her to some new frying pans this time. At 70 per cent off, these ones by Jamie Oliver by Tefal are an absolute steal and they’re highly-rated by happy shoppers.” – Marina Tatas, Shopping Writer
50 per cent off Bulldog Oodie, $54.50 (down from $109) at The Oodie
“I never thought I was an Oodie person, but after seeing this adorable Bulldog print, I think I need to get it. It’s currently 50 per cent off, which is a price you’re never going to see again. Thank you Black Friday!” – Marina Tatas, Shopping Writer
60 per cent off ECOVACS DEEBOT N8 Robot Vacuum Cleaner, $399 (down from $999) at Amazon
“I’ve tested a lot of robot vacs in my day and for a budget-friendly robot vac and mop, the Ecovacs DEEBOT N8 Robot Vacuum is worth checking out. It’s suitable on different floor surfaces and offers plenty of customisable settings, along with features like mapping technology, automatic charging and continuous cleaning, carpet detection, auto suction boost and more. You can also schedule tasks, create no-go zones, clean specific areas. It’s a great option especially at this price!” – Tahnee-Jae Lopez-Vito, Shopping Writer
40 per cent off Antler Clifton (Medium), $209.40 (down from $349) at Antler
“Ever since my last cheap no-name carry-on broke on a trip from Singapore I’ve been wanting something durable to replace it. After chatting with my teammates at Escape, Antler was the answer. The Clifton is one of their most popular collections – and it’s also in their Black Friday sale at 40 per cent off – score! It has a beautiful matte finish, a solid shell, sleek metal zippers and a smooth double tube pull handle. It looks and feels absolutely premium. Plus, just recently, Antler announced that all of its cases now come with a lifetime warranty.” – Stephanie Yip, eCommerce Travel Writer
EDITOR’S PICKS: BEST HOME BLACK FRIDAY DEALS
$552 off Dyson V15s Detect Submarine, $997 (down from $1549) at Dyson
“I fell in love with Dyson’s V15s Detect Submarine during a hands-on review and have been saving up as much as I could since. The new Fluffy Optic head is so helpful with getting rid off all the pet hair and dust (as well as managing my allergies). The wet roller head is also absolutely fantastic on tiles and hardwood floors, plus it’s easier to clean and there’s no splashback like a manual mop.” – Tahnee-Jae Lopez-Vito, Shopping Writer
55 per cent off Instant Pot Vortex Plus 5.7L Air Fryer, $120.99 (down from $269) at Amazon
“I feel like I am the only one who hasn’t jumped on the air fryer bandwagon but that’s about to change. I spotted this highly rated airfryer from well-loved brand Instant Pot for an insane 41 per cent off so I can finally live out my culinary dreams. It’s Amazon’s Choice for airfryers, holds a 4.8 out of 5 rating and reviewers say it’s easy to use and even easier to clean. I’m so keen to start making all my meals in an airfryer.” – Melody Teh, news.com.au checkout Deputy Editor
62 per cent off Shark Steam Mop, $99 (down from $259) at Myer
“I’ve had my eye on this Shark Steam Mop for a while now and I think I might finally hit add to cart. For $99, you get this super easy to use handheld mop – forget having to carry the bucket around with you. It’s also got rave reviews from online shoppers, and at 62 per cent off the RRP, this is an absolute bargain!” – Marina Tatas, Shopping Writer
55 per cent off Emma Zero Gravity Mattress, from $998.55 (down from $2219) at Emma
“If you’re in need of a new mattress, then may I recommend Emma’s newest one, the Zero Gravity mattress. I have it and I can’t recommend it enough. Fair warning, it’s a firmer mattress but it’s so supportive, cradling your body and relieving the pressure of your joints. But the best feature by far is the ‘zero gravity’ which limits movement meaning you can toss and turn all night and your partner won’t feel it. And I can guarantee you, it really works. With up to 55 per cent off a bunch of Emma sleep products in their biggest sale of the year, you’re going to want to buy this now.” – Melody Teh, news.com.au checkout Deputy Editor
$95 off Our Place Large Always Pan, $230 (down from $325) at Our Place
“This cult cookware brand finally landed in Australia and they’ve got a great Black Friday sale happening right now. They’re non stick and come in the most gorgeously aesthetic colours. I’ve got my eye on this frypan as a non-stick frypan is a must, and my current one is in dire need of replacing.” – Hannah Paine, news.com.au checkout Editor
“I’m in desperate need of some fresh new sheets and Canningvale has an amazing sale that’s simply too good to resist. Sheets are down to $99 for a queen set and I honestly can’t say no to that.” – Stephanie Yip, eCommerce Travel Writer
20 per cent off Grand Soleil Gobelets, $59 (down from $99) at Maison Balzac
“I moved into a new place a few months ago and this summer I’m envisaging lots of long lunches and afternoon drinks on my deck with friends which of course means new glass and tableware. That’s why I’ll be looking at my favourite Maison Balzac this Black Friday. The brand is offering 20 per cent off sitewide and an extra 20 per cent off archive products. I’ve actually had my eye on these glasses for months and they’ve just recently been added to the archive which means I can save even more this BF.” – Philippa Tonkin, Shopping Writer
“I’ve seen these chic bath towels on my Instagram ever since they launched and with 20 per cent sitewide, I’ve decided it’s time to take the plunge. They’re seriously so cute and will be a welcome addition to my bathroom.” – Philippa Tonkin, Shopping Writer
EDITOR’S PICKS: BEST TECH BLACK FRIDAY DEALS
32 per cent off Sony WH1000XM4 Noise Cancelling Headphones, $372 (down from $549) at Amazon
“I’ve only ever worn earbuds (and prior to that earphones) but when my colleague recently reviewed the Sony WH1000XM5 and raved about the noise-cancelling quality, as well as just looking cool as hell rocking them, I think I’m ready to finally make the switch to over-the-ear headphones. The Sony XM4s are a top-rated pick and I love how they’re foldable as well. I’ve been waiting for a good sale on them as I couldn’t really justify the $500+ price tag but at nearly $200 off, I’ll be snapping these up quick.” – Melody Teh, news.com.au checkout Deputy Editor
“My partner would tell you that not knowing the outcome of a photo is half the fun of an instant camera. I would tell you that wasting film on blurred shots is positively criminal in this economy. That’s why I’m planning on using the sales as an excuse to upgrade to Fujifilm’s instax LiPlay instant camera. It comes equipped with an LCD screen so you can double check your snaps before printing them on that precious, precious film paper, and allows you to print photos straight from your smartphone, which is a fun addition.” – Lauren Chaplin, Consumer Technology Reporter
39 per cent off HEYMIX International Travel Adapter, $18.44 (down from $29.99) at Amazon
“After recently going all the way to Germany only to realise I had the wrong travel adaptor, I’ve had my eye on this HEYMIX Universal Plug. The handy unit is equipped with three USB-A ports, one USB-C port, and one socket, so it can charge up to five devices at a time. Best of all, it works in over 200 countries, so I’ll (hopefully) never have to hunt down another adaptor at 2am.” – Lauren Chaplin, Consumer Technology Reporter
EDITOR’S PICKS: BEST FASHION BLACK FRIDAY DEALS
30 per cent off Puma Mayze Stack Leather, $126 (down from $180) at THE ICONIC
“Classic white Pumas are my jam and every six to nine months I buy a fresh pair (they hold up fine, I just can’t handle sneakers that aren’t snow white). I go between the Calis and these Mayze Stack ones because I love the little bit of height/elevation these bring to any outfit. Having tried most brands, I’m now an official Puma girly and won’t be looking back.” – Claudia Coy, eCommerce Social Media Producer
30 per cent off Aere Strapless Linen Maxi Dress, $112 (down from $160) at THE ICONIC
“A new summer dress is always a good idea in my opinion and I love this elegant pick from The Iconic’s in-house brand Aere. I feel like strapless dresses are really having a moment lately and I think this one would be a welcome addition to my wardrobe. I also love the sweet tie at the back. Often I have an issue with this sort of back as wearing a bra is a must for me but the straps are thick enough that wearing a bra is no issue. A win-win.” – Philippa Tonkin, Shopping Writer
25 per cent off MAISON de SABRÉ The Laptop Bag, $231.75 (down from $309) at MAISON de SABRÉ
“Almost every bag I own is from MAISON de SABRÉ, but I’m planning on rounding out my collection with one more. This laptop bag has been on my wishlist for some time and, with a current offer of 25 per cent off, I think it’s finally time to snap it up. It looks sleek, holds devices up to 16-inches and comes with a handy crossbody carry strap that will make it easy to lug my laptop from home to the office and back again.” – Lauren Chaplin, Consumer Technology Reporter
40 per cent off Dazie Atlas Sandals, $41.99 (down from $69.99) at THE ICONIC
“Once I realised I only had black sandals in my wardrobe I began hunting for the perfect neutral flat. I’m obsessed with these because while they’re simple and sleek enough to go with most outfits, the little bit of gold hardware offers that little somethin’ somethin’ to any look. But if black is more your thing, they also come in black!” – Claudia Coy, eCommerce Social Media Producer
EDITOR’S PICKS: BEST BEAUTY BLACK FRIDAY DEALS
“OK, so it’s very pink but I can’t wait to get my hands on this serum after seeing it all over my TikTok. Shoppers say it’s perfect for sensitive skin and is ultra calming and smoothing. Plus, The Ordinary have 23 per cent off their entire range so there’s never been a better time to add to cart.” – Hannah Paine, news.com.au checkout Editor
James 24K Gold & Collagen Crystal Eye Mask, $21 (down from $35) at James Cosmetics
“I’ve heard great things about James Cosmetics and seeing the 24K Gold & Collagen Crystal Eye Masks on sale this Black Friday, I think I need to finally try it out. They’re pumped with 24k gold, hyaluronic acid, vitamin A and grape seed oil to hydrated and brighten the delicate under eye area.” – Marina Tatas, Shopping Writer
20 per cent off Dr Naomi Catfish Blurry Eye Cream, $95.20 (down from $119) at Dr Naomi
“Dr Naomi Skin, the brand behind cosmetic physician Dr Naomi McCullum, is offering a must-see Black Friday sale that includes 20 per cent off skincare and $50 off LED devices.
The best-selling Dr Naomi Catfish Blurring Eye Cream is now down to just $92.50. It’s the best performing eye cream for targeting fine lines that I’ve used and I’ve tried a lot.” – Hannah Paine, news.com.au checkout Editor
EDITOR’S PICKS: BEST HEALTH AND FITNESS BLACK FRIDAY DEALS
50 per cent off Lorna Jane Lotus Classic Ankle Biter Leggings, $50 (down from $100) at THE ICONIC
“I am not lying when I say I live in these leggings – they are just that comfortable! They’re great for walking, yoga, pilates and you know general lounging around the house. With Lorna Jane offering up to 50 per cent off a huge range of activewear and leisurewear, take my advice and grab these cult favourite leggings! The Lotus Ankle Biters are one of Lorna Jane’s best-selling leggings with one sold every minute. That tells you everything you need to know.” – Melody Teh, news.com.au checkout Deputy Editor
41 per cent off Renpho Neck Back Massager with Heat, $59.24 (down from $99.99) at Amazon
“Chalk it up to getting older – and sitting at a desk hunched over my laptop every day- but I am definitely feeling the aches and pains more than ever now. I’ve been wanting to invest in a massager for a while now and this one comes highly-rated and recommended on Amazon. There’s over 6000 5-star reviews saying the neck and shoulder massager hits all the right spots and gives a massage akin to a remedial massage. Coming in at under $80, I’m sold! I’ll be adding this to cart asap.” – Melody Teh, news.com.au checkout Deputy Editor
30 per cent off Nike Air Zoom Pegasus 40, $133 (down from $190) at THE ICONIC
“My friend who is an avid runner swears by Nike Air Zoom Pegasus runners. She doesn’t wear anything else. Every few years she just keeps buying the latest version of the Pegasus as they are, according to her, like running on a cloud. I’ve been trying to get back into regular running after an injury and of course I’m on the look out for some new shoes to help me out. I like the sleek black and white look with the Nike signature tick. Plus at 30 per cent off, the price is right.” – Melody Teh, news.com.au checkout Deputy Editor
WHEN IS BLACK FRIDAY 2023?
This year Black Friday falls on Friday November 24. According to the Australian Bureau of Statistics, Australian retail turnover rose 1.4 per cent in November 2022 to a new record high.
Ben Dorber, ABS head of retail statistics, said the rise in turnover was driven by Black Friday sales, which boosted spending on clothing, footwear, furniture, and electronic goods.
“While we typically see a rise in spending around Black Friday sales, the strong seasonally adjusted rise in November 2022 shows that the effect is increasing over time, as the event has become more common across retailers and sales periods become longer.”
“Given the increasing popularity of Black Friday sales, the smaller increase in October may reflect consumers waiting to take advantage of discounting in November, particularly in light of cost-of-living pressures.”
For more, you can head on over to our comprehensive explainer to shopping the Black Friday sales in Australia.
WHAT IS BLACK FRIDAY?
Black Friday first began in the US on the Friday following Thanksgiving, which is observed on the fourth Thursday of November.
Traditionally, this Friday marked the beginning of the holiday spending rush but in recent years it has snowballed into a global shopping phenomenon where retailers offer staggering discounts on a range of products across technology, beauty, fashion, homewares and more.
In Australia, Black Friday now competes with Boxing Day as our biggest shopping extravaganza.
ARE BLACK FRIDAY DEALS REAL?
The Black Friday sales are indeed real – they don’t happen often, only once a year, so you’re going to want to shop them while you can.
AM I PROTECTED WHEN SHOPPING BLACK FRIDAY SALES?
As with all online purchases where you’re handing over your credit card details, it pays to do your due diligence to make sure you are not buying from a scam website.
We recommend being extremely suspicious of dubious links to deals posted on social media, or random, unsolicited emails containing deals that are far too good to be true.
It also pays to keep your computer updated with the latest security software.
WHAT IS CYBER MONDAY?
Cyber Monday is Black Friday’s trusty counterpart. Held on the Monday following Thanksgiving, Cyber Monday initially began in 2005 as the “online” version of Black Friday back when online shopping wasn’t quite as prolific as it is today.
WHEN IS CYBER MONDAY 2023?
Cyber Monday is the Monday straight after Black Friday. So, it will be held on Monday 27 November.
SHOP BLACK FRIDAY BY CATEGORY
If you’re looking for a massive Black Friday saving on a specific retailer, product or brand, then we’re here to help. Happy shopping!
- Best Black Friday early deals overall
- Best Black Friday tech deals
- Best Black Friday Apple deals
- Best Black Friday gaming deals
- Best Black Friday Nintendo Switch deals
- Best Black Friday deals at Amazon
- Best Black Friday sales at Myer
- Best Black Friday sales at The Good Guys
- Best Black Friday sales at THE ICONIC
- Best Black Friday AirPods sales
- Best Black Friday Dyson sales
- Best Black Friday deals on PCs, laptops and computers
- Best Black Friday savings on TVs
- Best Black Friday headphones deals
- Best Black Friday iPhone deals
- Best Black Friday air fryer sales
- Best Black Friday vacuum sales
More Coverage
For more savings across all categories, check out our guides on the best Black Friday sales for everything beauty, fashion, TVs, laptops, gaming and more.
You can also sign up to our free news.com.au checkout shopping newsletter to be kept in the loop about popular products and upcoming sales or head to news.com.au Coupons page to see a list of current deals and offers.
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