16 best memory foam pillows to buy in Australia in 2025
Choosing the right pillow is essential for getting a good night’s sleep. And this best-selling pillow has been labelled the “best pillow I’ve ever owned”.
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Tired of waking up with aches and pains? It doesn’t matter if you sleep on your back, side or stomach, or a mixture of all sleeping positions — one solution is to get a pillow that can respond to the natural curvature of your body to reduce strain and promote spinal alignment. It’s why many say the best memory foam pillows are a dream.
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Memory foam is designed to conform to the unique shape of your head and neck to prevent you from sinking in too deep while supporting a neutral spine alignment – making it the ideal choice for side and back sleepers. It also has cooling properties designed to keep your body temperature regulated throughout the night.
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We’ve rounded up our picks of the best memory foam pillows you can buy right now, including the best-selling Ecosa pillow that reviewers are calling it “the perfect pillow" . With over 18k glowing reviews and awarded the recommended choice award in 2024, shoppers love its adjustability, allowing sleepers to customise the height for a more personalised and comfortable night’s sleep.
OUR TOP PICKS
BEST OVERALL MEMORY FOAM PILLOWS
Ecosa Pillow, $112.50 (down from $150), Ecosa
What You Need To Know
Designed for every type of sleeper, this Ecosa memory foam pillow features a tall and short side so you can choose what works best for you. It also comes with two adjustable height pads for you to truly be at your most comfortable.
If you’re a hot sleeper, the Ecosa memory foam pillow is worth checking out since it’s made with a breathable 3D structure designed to remove any heat and moisture lodged on the surface.
Rated 4.8 out of five stars from over 12,200 reviews, shoppers love this option for its customisability.
“Great pillow, soft but firm and has helped greatly with my neck pain. Love the inserts that enable you to adjust the height of the pillow to suit you,” one reviewer wrote, giving it five stars.
“I bought the Ecosa pillow due to waking up with tightness and headaches in the morning and feeling like I’ve had hardly any sleep. This pillow with the silk pillowcase has been a game changer,” another agreed.
Origin Coolmax Latex Pillow, $127.20 (down from $159), Origin
What You Need To Know
This gel-infused natural latex pillow by Origin will have you sleeping like a baby. Designed in Germany, this cooling pillow has a removable tencel fabric pillow case that is hypo-allergenic, lightweight and breathable. The responsive memory foam moulds to the shape of your head and provides that much-needed support on the neck and relieves pressure on the spine. It measures 65cm x 40cm x 13cm and comes with a two-year warranty.
Reviewers have praised it for having great “temperature regulation” and being “supportive”. “Very supportive memory foam pillow that moulds to your head and neck. Helps with my neck position and alignment that reduces my neck pain and headaches. Highly recommend for a comfortable night’s sleep,” one reviewer wrote.
Mattress Crafters Memory Foam Crumble Pillow, $81 (down from $135), Mattress Crafters
What You Need To Know
Another memory foam pillow you might want to consider is this one from Master Crafters. It contains breathable stretch knit Tencel fabric, which is great at absorbing moisture so your head won’t be left warm and sweaty. The pillow also has a quick recovery design that’s said to be ideal for those who constantly toss and turn, helping you stay asleep despite changing your head position throughout the night. Other features include a washable zip cover and a crumbed memory foam interior.
If you want a memory foam pillow that’s more tailored to keeping you cool, Master Crafters alternatively offers the VISCOOL Memory Foam Pillow. The brand says the VISCOOL technology helps regulate temperature, enhance airflow, minimise odours and more.
BEST ADJUSTABLE MEMORY FOAM PILLOWS
Emma Sleep Emma Foam Pillow, $199, Emma Sleep
Emma Foam Pillow
What You Need To Know
While some pillows boast different levels of firmness on each side of the pillow, this option by Emma stands out with removable foam layers so you can adjust the thickness to fit your height and comfort preferences.
It’s flexible enough to suit different types of sleepers, and includes a breathable and moisture-resistant top cover to help you keep cool on a summer’s night’. The brand also describes the foam as durable, non-toxic, naturally hypo-allergenic and easy to clean.
Many shoppers are impressed with how the Emma pillow hits the sweet spot between comfort and support.
“I did not realise how much support I was lacking until I tried the Emma pillow. It provided immense comfort and support to my neck, and I could feel much more rested after changing to the Emma pillow,” an impressed customer posted.
Others also love the neck support this pillow provides. “Firm, supportive and the perfect height for sleeping on my side or back. No more waking up with a sore neck or shoulder,” commented another reviewer.
The Sleep Republic Pillow, $127 (down from $149), The Sleep Republic
The Sleep Republic Pillow
What You Need To Know
Another height-adjustable memory foam pillow is The Sleep Republic Pillow. The inner part of the pillow contains a CertiPUR-US certified foamAIR polyurethane, which is claimed to promote good breathability as well as decent cushioning and support for the head and neck.
You can also expect a removable and washable Tencel fabric cover that’s soft and gentle on the skin, and similarly encourages airflow and moisture absorption for a comfortable, sweat-free sleep.
“This pillow is exactly what I’ve been searching for. I previously had a contour pillow and it hurt my neck. I tried a different brand’s higher profile pillow which wasn’t comfy at all. From the first night I knew I had finally found THE ONE,” one person posted.
What You Need To Know
Made to suit all types of sleepers and sleeping positions, the Koala Pillow lets you adjust the level of firmness by simply flipping it over to either the medium or firm side. Measuring 72cm x 39cm x 15cm, this pillow is also made with a gel-infused memory foam that has cooling properties and is designed with firmer edges which allow for head and neck support.
With a 4.5 out of five star rating, many reviewers raved about the ‘double-sided feature’ and their ‘change in sleep quality’ since using the Koala Pillow.
“This pillow is a dream, I love how I can change the side to soft or firm depending on how my neck is feeling and what I need. I have never had such good sleep – absolutely love it,” one reviewer wrote.
“By far the best pillows I have ever owned. After years of stiff necks when waking up, I finally listened to the reviews of others and got myself and my partner these pillows. Best investment for your health. We will never go back to anything else,” another person posted.
BEST MEMORY FOAM PILLOW FOR ALL TYPES OF SLEEPERS
Dunlopillo Therapillo Premium Memory Foam Medium Profile Pillow, $209.99 at Myer
What You Need To Know
Designed to suit all sleeping positions, the Dunlopillo memory foam pillow can also be used to support other parts of the body. The foam pillow contours to the shape of your body, helping support your body as well as reducing pressure points. It also comes with a ten year warranty so you know it is going to last.
If you’re constantly tossing and turning at night, most reviewers agree this pillow offers great support and is a good purchase if you want to limit how much your head and neck moves during the night.
“Bought this for my hubby as I’ve had mine now for over 10 years,” posted one happy customer.
“I use this as a support for my shins (I’m a stomach sleeper!). It’s a fantastically comfortable pillow with great temperature regulation, highly recommended for anyone wanting to use it in the way I am,” another wrote.
Dentons Pillow Impressions Classic Memory Foam Pillow in White, $204.95 at Myer
Dentons Pillow Impressions Classic Memory Foam Pillow in White
What You Need To Know
The Impressions Classic Memory Foam Pillow is designed for all sleeping positions and is ideal for those who like a high-loft, traditional-shaped pillow. Made in Australia, it features temperature-sensitive foam that contours to the shape of your head and neck.
"Simple everyday pillow. Great for people who sleep on sides and also on backs. The pillow allows you to roll around and not get stuck in one spot like other shaped pillows. Highly recommended," a thrilled reviewer wrote.
"Bought for a family member after they stayed with us and asked where our amazing pillows are from. They are now planning to gift them too," agreed another.
BEST GEL MEMORY FOAM PILLOW
Therapillo Cooling Gel Top Premium Memory Foam Pillow, $229.99, Sheridan
Dunlopillo Therapillo Cooling Gel Top Premium Memory Foam Pillow
What You Need To Know
If you want to invest in a more premium product, this option from Dunlopillo seems to be a decent pick. It’s created to combine the perks of a supportive memory foam pillow with the cooling properties of a gel option, ultimately helping you stay cool and comfortable.
The medium profile pillow is designed to suit most sleeping styles and has a removable and machine washable velour cover to keep it clean.
Most reviewers agree it helps to reduce strain and keeps you cool during the night.
“I discovered the Dunlopillo Therapillo and gave it a try and have never looked back. The pillow keeps my head from rolling and overheating,” posted one happy customer.
What You Need To Know
This Tontine gel-infused memory foam pillow promises to mould to the exact shape of your head and neck to eliminate pressure points for a comfy sleep, and allows you to stay cool thanks to its temperature regulating properties. You can also expect a breathable mesh cover that’s machine washable and treated with an antimicrobial treatment to ensure longer lasting freshness and minimise the growth of nasties such as dust mites and mould.
Reviewers agree the pillow cradles the head and neck fairly well, making it a great product if limiting is on the top of your checklist.
“Love this pillow, it’s firm but super comfy and my neck is well supported,” an Amazon customer posted.
“This is my first memory foam pillow and I don’t know how I survived without one. Will be ordering a back up so I am never without one,” praised another commenter.
BEST BAMBOO MEMORY FOAM PILLOWS
Tontine Comfortech Aircell Bamboo Memory Foam Pillow, $37.48 (down from $74.95), Tontine
What You Need To Know
Crafted from Aircell Memory Foam, this Tontine memory foam pillow gently moulds to the shape of your head and neck providing optimal support. Designed for people with neck problems, this pillow targets pressure points in the body and leads to better circulation.
It’s ideal for sleepers wanting a medium loft pillow with a firm feel.
Most reviewers rated it five stars, describing it as very comfortable and supportive. One customer also complimented the pillow for having a “really good quality you can feel”. Other features to expect include a medium height and a cooling and machine washable bamboo cover.
Giselle Bedding, Set Of 2 Bamboo Pillows with Memory Foam, $47.95 (down from $82.99) at Myer
Giselle Bedding Set Of 2 Bamboo Pillow With Memory Foam
What You Need To Know
The Giselle Bedding Bamboo Memory Foam Pillow offers a budget-friendly sleep upgrade, combining eco-friendly bamboo fabric with shredded memory foam for a breathable and supportive nights rest. It is designed to reduce pressure points and evenly distribute weight. Each set includes two pillows, both coming with a removable and washable cover.
"Great pillow if you like a medium pillow density. It's a little big for me, personally, but it's very comfy," a reviewer posted, rating it five stars.
"I had been searching for some Bamboo memory foam pillows and came across this set of two at a steal, I couldn't believe it. They arrived squashed flat and rolled, and when unpackaged, they filled out with a little time to be full-size pillows. Quality was not compromised despite the price. They are quite heavy but soft as a cloud. I have really spoilt myself with this purchase, I look forward to jumping into bed so my head can lie on these yummy soft pillows as I drift off to the land of nod," another said.
BEST CONTOUR MEMORY FOAM PILLOWS
Hilton Comfort Science Memory Foam Contour Medium Pillow, $55.95 (down from $79), Pillow Talk
You Need To Know
Similar to the Canningvale option, this medium-firm memory foam pillow has a contoured shape that allows you to choose between two neck support levels – because sometimes you need to switch it up a little, right?
The soft velour outer cover zips off for easy cleaning, and the construction is anti-dustmite, antibacterial and hypo-allergenic for allergy and asthma sufferers.
This pillow does have some mixed reviews on Product Review, but a pillow is very subjective and really does depend on the person.
“I have had the firm pillow for about one year and I love it. It is still firm and has held its shape,” one person wrote, rating it five stars.
One reviewer pointed out the pillow has a smell when you first few days, but it will eventually go away.
“(W)hen you first get the pillow it has a very strong smell from the memory foam material. The packaging says you should air it for at least 3 days before using it, and you should. Even after 3 days there was still a smell, but it had decreased and I started using it. After a week or so the smell was gone, and it is the best pillow I have ever had,” they posted.
Dunlopillo Memory Foam Ultimate Support Dual Contour Pillow High Profile & Firm Feel
What You Need To Know
The Dunlopillo Memory Foam Ultimate Support Dual Contour Pillow is a premium, high-profile pillow designed to offer firm support while adapting to your head and neck. It features a dual contour design with high and low sides perfect for side and back sleeprs or those with larger body frames. Plus the pillow comes with a removable, washable, antimicrobial cover.
"I now want to go and buy one for my partner, parents, friends, everyone! And there are so many options in pillow types and profiles from this brand that I can buy a different one for each person depending on their needs," one person wrote, rating it five stars.
"Amazing pillow, this is my second one of these pillows. After I realised I had the last one for 7yrs+, I put them side by side and it has kept its form so well, you couldn't see the difference. I used to get sore ears and neck pain being a side sleeper, but this gives me so much comfort and makes a real difference to the quality of sleep I get. I like that you can wash the cover it comes with TKO. They last forever, I have gifted my last one too a friend who now raves about it too, " praised a reviewer.
BEST PREMIUM MEMORY FOAM PILLOWS
Dentons Pillows Impressions Classic Memory Foam Pillow, $122.97 (down from $204.95), Myer
What You Need To Know
If you want to invest in a premium pillow, this Dentons memory foam pillow may be up your street.
One of the perks that makes this pillow stand out is its generous five-year year guarantee, giving you peace of mind for longer compared to other cheaper products.
Designed to suit all sleep positions, the slow-release memory foam pillow also has temperature-sensitive cells that adapt to the exact shape of your head and neck for consistent support.
Labelled as a “must add” to your bedroom, this top-rated pillow is a go-to pick for many shoppers.
“Great pillow if you think you need something higher profile but not sure what to choose”, one reviewer wrote.
“7 years on and buying another because my child now owns my first Dentons pillow. After 7 years the quality is still the same. I can’t fault the Impressions Classic. I have bought several for gifts and the feedback doesn’t differ,” another posted, rating it five stars.
Downtime Memory Rest Standard Pillow, from $111.99 (down from $159.99), Adairs
What You Need To Know
Available in contour, medium or high profile designs, this Downtime pillow is filled with high density memory foam that moulds to your head and neck while maintaining maximum support.
The pillow comes with a removable and washable Tencel eucalyptus fibre cover to keep you cool and fresh. Plus, the memory pillow core and cover is treated with antimicrobial protection.
Dozens of reviewers have awarded it five stars, with one writing, “So comfortable while maintaining great support.”
HOW WE CHOOSE PRODUCTS
Our team of experienced writers spend hours researching products to include in articles. We find out what factors make a good product by talking to experts, reviewing test results and analysing thousands of customer reviews.
WHAT YOU SHOULD CONSIDER WHEN BUYING A MEMORY FOAM PILLOW
Here’s what to take into consideration when purchasing a memory foam pillow:
Materials
Not all memory foam pillows are created equal. Some feature gel foam that has a cooling and thermoregulating effect for hot sleepers, others have bamboo cases for allergy sufferers, and some are made from higher-grade foam.
Budget
A higher cost doesn’t always equal higher quality, but if you’re not on a tight budget, consider spending a little extra for premium construction and fabrications that are more durable and supportive – you’ll be getting a lot of use out of the pillow, it may as well be a good one!
Shape
You can get standard shaped memory foam pillows, but a popular alternative is one with a contoured design that has a high and low side you can switch according to your needs each night.
Density and loft
Side sleepers will want a pillow with a medium density and medium loft to best support their heads and necks, while back sleepers will want one that is medium in density and thin to medium in loft.
FREQUENTLY ASKED QUESTIONS
ARE MEMORY FOAM PILLOWS GOOD FOR SIDE SLEEPERS?
Due to the way they reduce pressure points and help to correctly align the spine, memory foam pillows can be a great choice for side sleepers. In particular, some claim contoured memory foam pillows are ideal for side sleepers because the curved design cradles the curvature of your head and neck.
HOW OFTEN SHOULD I REPLACE MY MEMORY FOAM PILLOW?
Experts generally recommend replacing memory foam pillows every two or three years to make sure you’re still getting enough support for your neck and spine. It also helps reduce the chances of health conditions like asthma and eczema, which can develop as a result of the bacteria that inevitably grows inside your pillow over time.
Some signs to look out for include any sagging or lumps in your pillow, or excessive yellow discolouration. If your allergies start flaring up more often, or you notice more skin breakouts or develop constant neck pain, then it’s probably time to buy a new pillow.
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