Go-To De-Crease Eye Serum: Here’s our honest first impression
The Go-To founder has unveiled a surprising change to her award-winning beauty brand that promises to be “genuinely useful” to shoppers.
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When it comes to beauty, Zoe Foster Blake is the closest thing we’ve got to a messiah.
After years working as one of Australia’s top magazine beauty editors and then launching her cult brand Go-To Skincare, quite frankly we’ll put anything on our skin that Zoe tells us to. We know it will work.
So when skincare gurus like Zoe tell us we’ve been wrong about a much-divisive beauty product, we’re definitely listening.
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Go-To has launched its first-ever eye and retinal product, De-Crease. It’s a smoothing eye serum containing retinal and peptides.
It’s a product that customers have been begging Zoe for over 10 years, making it one of Go-To’s most requested products ever.
The skincare brand promises it will work “like a teeny little iron for your eye wrinkles” which not only sounds adorable (does it come with an ironing board too?), but ideal for those pesky lines we all get under our eyes.
“I always said Go-To would never make an eye cream; I don’t use or believe in them,” Zoe says of De-Crease.
“But a Vitamin A eye serum? Different story. This is a genuinely useful and effective product, with proven results. That’s an eye product I can get behind.”
De-Crease contains an gentle but effective form of encapsulated retinal, plus peptides to help smooth and lift the under eye area.
It also has soothing niacinamide and mushroom extract to protect, hydrate and plump your delicate under-eye area.
Honey locust extract aims to smooth our your crows feet and reduce the appearance of your under eye bags — yes please.
Go-To Skincare De-Crease, $55 at Go-To
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De-Crease is the latest from Zoe’s highly popular skincare line, which she started 10 years ago after receiving “bucketloads of very honest feedback from women about how utterly baffling skincare can be” following the publication of her beauty bible Amazinger Face.
Last December Zoe and co-founder Paul Bates purchased back the 50.1 per cent stake in Go-To Skincare for $21.8 million.
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They had previously sold the stake to skincare giant BWX in 2021 for $89 million. The company had been seeking a buyer for the stake after going into administration in April last year.
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