12 Best Eyelash Growth Serums to Buy in Australia in 2024
Achieve your "fluttery lash dreams" with the top-rated eyelash serum that's taken the TikTok world by storm.
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Heavy-duty mascaras, false eyelashes, eyelash extensions, lash lifts – if you’re longing for a set of thick, full and voluminous lashes (and you’ve exerted all the above options), you may want to think about investing in an eyelash growth serum.
Eyelash serums usually combine a handful of all the best ingredients – we’re talking things like peptides and biotin – to hopefully strengthen hair follicles and make your lashes look long and beautiful.
Of course, you’re not going to see results overnight as it’s not as easy as a simple flick of your mascara wand. Eyelash growth serums require repeated and continued use over a period of time, so you really need to be dedicated to see the results.
Our top pick is the Olaplex Lashbond Building Serum -it's taken the TikTok world by storm with rave reviews of "it works!" and another noting it’s helped them achieve thick lashes and their “fluttery lash dreams”.
OUR TOP PICKS
EDITOR’S PICKS: BEST LASH GROWTH SERUMS
Benefit Cosmetics Whoop Lash Serum, $89 at The Iconic
Benefit Cosmetics Whoop Lash Serum
Why we love it: It's great for those with sensitive skin and eyes and who want real results from their lash growth serum.
What to consider: May be pricey for some.
Size: 2ml | Recommended use: Nightly for 12 weeks
Tried and Tested by Philippa Tonkin, news.com.au checkout Shopping Writer
I’ve always been sceptical of lash serums and whether they actually can make your lashes look mysteriously longer and thicker. But I was offered to trial the new Benefit Cosmetics Whoop Lash Serum in the lead-up to the release so thought why not?
For six weeks now, I have been applying the serum to my lashes every night and I can honestly say my lashes have never looked so good. Not only do they appear longer but also simply more full as well. If you can see in the photos, I previously had quite patchy eyelashes with spots where none were growing. Now, I have lashes along the full length of my eyelid. Honestly, a miracle.
It was also formulated to be more gentle which I really appreciated. As someone with sensitive eyes who can’t wear certain mascaras, I definitely noticed that not once did I feel any sort of irritation after use.
And it wasn’t just me who was impressed. In a trial conducted by Benefit, at six weeks, 95 per cent said lashes look fuller, 93 per cent said lashes look thicker and 96 per cent said it improves the appearance of lashes.
Olaplex Lashbond Building Serum, $122 at Adore Beauty
Olaplex Lashbond Building Serum
Why we love it: Great reviews online and it comes from a haircare brand that specialises in growth and strengthening.
What to consider: Needs to be used often for results.
Size: 4.5ml | Recommended use: Twice daily for four weeks
What You Need To Know
Forget the routine lash lift, the Olaplex Lashbond Building Serum is formulated with the brand’s peptide complex technology and bond building technology (similar to what you’ll find in the haircare range), as well as hyaluronic acid and biotin to support your lashes natural growth cycle.
It’s taken the TikTok world by storm, with so many users sharing their results after using the eyelash serum – one said it’s helped them achieve thick lashes and their “fluttery lash dreams”.
The product has also racked up over 900 five-star ratings on the Sephora website, with an average rating of 4.6 out of five.
Happy customers have said called it the “best serum out”, noting its “changed my life” and is “worth the money”. Others have said “it works!” and has made their lashes “longer, thicker and totally more visible”.
RapidLash Eyelash Enhancing Serum, $54.46 at iHerb
RapidLash Eyelash Enhancing Serum
Why we love it: Good price tag.
What to consider: You need to be consistent to get results.
Size: 3ml | Recommended use: Nightly for four weeks
What You Need To Know
This lash serum uses an exclusive Hexatein 1 Complex as well as a blend of peptides, biotin, panthenol, amino acids, soybean oil, and pumpkin seed extract to boost lashes when applied once daily.
It’s also ophthalmologist and dermatologist tested for contact lens users and has racked up over 18,000 five-star ratings on Google Reviews.
Some have called it a “very effective eyelash enhancing serum” and others have said it’s “just like magic”.
The Ordinary Multi-Peptide Lash and Brow Serum, $25.90 at Myer
The Ordinary Multi-Peptide Lash and Brow Serum
Why we love it: It's a water-based serum that feels super lightweight and comfortable. It's also got a super affordable price tag.
What to consider: May not work for everyone.
Size: 5ml | Recommended use: Morning and night.
What You Need To Know
The Ordinary’s Multi-Peptide Lash and Brow Serum went viral over on TikTok, with some calling this nifty little product a “game changer” and others noting its ability to give you “thicker and fuller lashes”.
The product is a concentrated yet lightweight serum that harnesses the power of four peptide technologies and 11 key active ingredients to promote the look of longer, thicker and fuller lashes.
It’s racked up over 8000 five-star ratings on Google Reviews, and the review comments left on the Myer website are overwhelmingly positive.
One five-star reviewer said they noticed a “subtle but positive effect on lash length and overall lash health”. Another said they can “see the difference after two weeks of use”.
BEST PREMIUM EYELASH SERUM
The Eyebrow and Lash Enhancing Serum, $243 at Augustinus Bader
The Eyebrow and Lash Enhancing Serum
Why we love it: High-performing lash serum made from clean ingredients.
What to consider: Very high price tag.
Size: 8ml | Recommended use: Morning and night.
What You Need To Know
When Augustinus Bader first launched in 2018, A-listers like Hailey Bieber, Jennifer Aniston and Kim Kardashian quickly became devotees alongside beauty editors and happy customers posting five-star reviews about the difference its iconic The Cream (which comes in at a cool $468) made to their fine lines.
The skincare brand sent TikTok into a frenzy with its latest product release, the Augustinus Bader Eyebrow and Lash Serum, which comes with a hefty price tag of $243.
The two-in-one formula is designed for use on both lashes and brows, thanks to its innovative applicator. The first tool of its kind in the industry, the wider surface of the brush is used for applying a few strokes to each of your brows, and the thinner or wide side of the brush is for applying along your lash line, including the lower lash. Simply apply morning and night, on clean, dry skin.
Lancôme Advanced Genifique Light Pearl Youth Activating Eye & Lash Concentrate, $161 at Myer
Lancôme Advanced Genifique Light Pearl Youth Activating Eye & Lash Concentrate
Why we love it: Works hard to smooth fine lines and treat the delicate under eye area.
What to consider: High price tag.
Size: 20ml | Recommended use: Nightly.
What You Need To Know
Along with promising to fortify, increase density and strengthen your lashes, this handy Lancome product will also depuff eye bags, reduce the appearance of dark circles and smooth fine lines and wrinkles.
It has a 4.8 out of five star average rating on Myer, with many reviewers loving the cooling applicator and one writing: “I have been using it for about two weeks and lashes are longer. The feeling of this product in the eye area is outstanding.”
LASHFOOD Eyelash Enhancing Serum, $150 at THE ICONIC
LASHFOOD Eyelash Enhancing Serum
Why we love it: Formulated with natural and organic ingredients.
What to consider: High price tag.
Size: 3ml | Recommended use: Nightly for four weeks.
What You Need To Know
Claiming to offer visible results in just four weeks, the LASHFOOD serum blends natural and organic ingredients like rice protein, soy protein, and a special phyto-medic complex to lengthen and strengthen your lashes.
“I had damaged lashes after lash extensions and decided to try this to help my natural lashes,” wrote a five-star reviewer.
“I used it as recommended and I would say in about four weeks I noticed growth and length. My mum who had almost non-existent lashes uses the product and her lashes have grown 110 (per cent)!”
BEST EYELASH SERUM UNDER $50
Lash & Brow Growth Serum, $44 at Lust Minerals
Lust Minerals Lash & Brow Growth Serum
Why we love it: Perfect for all skin types, including those with sensitive eyes. Also an affordable price tag.
What to consider: May not work for everyone.
Size: 3ml | Recommended use: Nightly for four weeks.
Tried and Tested by Claudia Coy, news.com.au checkout Social Media Producer
The Lust Minerals Growth Serum is enriched with castor oil, coconut oil and vitamin E to encourage hair growth. It’s a highly concentrated formula to achieve real results – plus it’s designed for all skin types, including those with sensitive eyes.
news.com.au checkout’s Social Media Producer Claudia Coy has also been testing it for the last few weeks and couldn’t agree more.
“As someone who once dabbled in eyelash extensions (never again) and subsequently lost most of her eyelashes during the removal process (again … never again), I was a little hesitant to try out any kind of lash product besides mascara. Until I met the Lust Minerals Lash & Brow Growth Serum.
I’ve been using the serum every morning and night for the last four weeks and have noticed a definite boost in my lashes, just in time for summer swims. The best part? It’s silicone, sulphate and paraben free and super easy to apply.”
Maybelline Lash Sensational Eyelash Boosting Serum, $25.99 at Amazon Australia
Maybelline Lash Sensational Eyelash Boosting Serum
Why we love it: Affordable price tag.
What to consider: May not work for some.
Size: 5.3ml | Recommended use: Morning and night.
What You Need To Know
The lash conditioning formula from Maybelline contains arginine and provitamin B5 to reinforce lashes, preventing fallout and making them soft, shiny and supple.
It’s racked up over 2500 five-star ratings on Amazon, with reviewers noting that the main strength of this serum is creating stronger and healthier lashes, with increased fullness or length as a bonus.
“For the price, after a little over a month of infrequent application, my lashes look significantly fuller and they feel stronger,” wrote a five-star reviewer.
L’Oreal Paris Clinically Proven Lash Serum, $31.99 at Adore Beauty
L’Oreal Paris Clinically Proven Lash Serum
Why we love it: Affordable pick from longer, stronger lashes.
What to consider: May not work for some.
Size: 6.5ml | Recommended use: Daily for 30 days.
What You Need To Know
Another affordable option, this serum from L’Oreal contains a special blend of repairing and protective ingredients to improve lashes.
Key ingredients include hyaluronic acid and castor oil, with users saying they have seen a significant improvement in lashes after using the serum consistently for three months.
BEST VEGAN AND CRUELTY-FREE EYELASH SERUM
VEGAMOUR Gro Lash Serum, $112 at Sephora
VEGAMOUR Gro Lash Serum
Why we love it: The water-based formula is safe for sensitive eyes.
What to consider: High price tag.
Size: 3ml | Recommended use: Daily for four to six weeks.
What You Need To Know
Vegamour’s Gro Lash Serum is designed to enhance your lashes, making them appear longer and thicker.
On the Vegamour website, happy customers have called this product “nothing short of amazing” and “the best” they’ve ever tried.
The vegan, gluten-free and cruelty-free lash serum is formulated with red clover and mung bean, plus amino acid peptides which all help to build strong cells around the hair follicle.
Eyelash Growth Serum, $79.95 at LASH REHAB
LASH REHAB Eyelash Growth Serum
Why we love it: Australian owned, vegan, cruelty-free, free from parabens, sulfates, artificial fragrances or colours.
What to consider: Not recommended to use if you are pregnant or nursing.
Recommended use: Daily for 12 weeks.
What You Need To Know
The LASH REHAB serum, which draws on the founders’ 16 years of combined beauty industry experience, uses a triple peptide formula with natural active ingredients to target the three stages of lash growth: anagen, catagen and telogen.
They also have a serum for sensitive eyes, with one fan of the product writing in a five-star review: “My lashes literally touch my eyebrows, they are so long!”
WHAT TO LOOK FOR WHEN BUYING AN EYELASH SERUM
When choosing eyelash serums to include in our list, we evaluated several factors:
Price: Eyelash serums can really vary in price - on our list, we've got picks for well under $50 but then we also have highly-rated options well over $100 too. It's up to you how much you are willing to spend on an eyelash serum.
Ingredients: Some eyelash serums on the market will use only vegan and cruelty-free ingredients if that's important to you. It's also key to look for hair strengthening ingredients like biotin and castor oil.
Recommended use: If you find it hard to keep up with a twice daily schedule, you may want to look for something that only needs to be used once a day.
Safe for sensitive eyes: There's plenty of eyelash serums on the market nowadays that are marketed towards those with sensitive eyes.
HOW WE CHOOSE PRODUCTS
Our team of experienced writers spend hours researching products to include in articles. We find out what factors make a good product by reviewing test results and analysing thousands of customer reviews.
FREQUENTLY ASKED QUESTIONS
HOW CAN I GROW MY EYELASHES?
One of the easiest ways you can grow your natural eyelashes from home is by applying an eyelash serum every night. These serums contain a blend of ingredients designed to strengthen and nourish your lashes.
They can also work wonders for your eyebrows, if you’re hoping for that Brooke Shields fullness.
If you’re not ready to commit to a serum, you can also try applying castor oil to your lashes. Most serums on the market contain some amount of castor oil in them, as they’ve shown to help strengthen hair follicles.
HOW DO I APPLY EYELASH SERUM?
Eyelash serums generally come in a tube with a spoolie or brush applicator. The aim is to work the serum towards the roots of your lashes. Those that come with a spoolie (similar to a mascara wand) also allow you to apply the serum over the length of your lashes to condition them.
DO ANY LASH SERUMS REALLY WORK?
Yes eyelash serums do really work if you use them consistently. If you use it one time, you can't expect to get longer lash hairs magically overnight - it's the kind of product you need to put it in the work for to see amazing results.
WHAT IS THE MOST EFFECTIVE EYELASH GROWTH SERUM?
Unfortunately there's not really one eyelash growth serum that is the more effective than the rest - it can depend on your individual results.
WHAT IS THE NUMBER ONE EYELASH SERUM IN THE WORLD?
Again there is not one best lash serum that stands out from the rest, but one of the most popular ones out there is the RapidLash Eyelash Enhancing Serum. It has tens of thousands of five-star ratings on Google Reviews, with rave reviews from shoppers.
ARE EYELASH SERUMS SAFE?
Yes eyelash serums are safe, but it's always recommend to test patch before use and keep an eye on any symptoms. Also ensure you are applying it to your upper lash line (and lower if you like) and not to the inside of your eye.
AT WHAT AGE DO EYELASHES STOP GROWING?
Thankfully your lashes will continue to grow throughout the rest of your life, but you may find they start to get thinner as you age - this is totally normal and is part of the lash growth cycle.
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