Ritz In a Biskit chicken and Dixie Drumstick snacks discontinued in Australia
SAVOURY biscuit fans are mourning the demise of a snack that’s been a pantry staple in many homes for decades.
VIC News
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SAVOURY biscuit fans are mourning the demise of In A Biskits after decades on our shelves.
Disappointed families are bemoaning the disappearance of the Ritz brand Chicken and Dixie Drumstix snacks.
Parent company Mondelez has confirmed it discontinued production for the Australian market in March.
The last remaining stocks have been snapped up from stores in recent weeks, prompting an outcry from some bewildered consumers.
The company has blamed “changing consumer preferences” for the decision. They will continue to be sold overseas.
“Discontinued??!! That’s awful. They’re like an institution,” one frustrated customer commented on Facebook.
“Not happy, this has been a staple in our pantry since I was a kid,” another complained.
One annoyed mother wanting the return of Dixie Drumstix said they were one of the few things her autistic son would eat.
Both biscuit lines were made in China but a Mondelez spokesman said there was “no indication” this was a reason for them falling out of favour.
“Sales had been declining over a number of years. They had a loyal following but not quite the broad appeal required to keep them on supermarket shelves,” he said.
The dumping follows uproar among lolly lovers over Allen’s axing of Spearmint Leaves and Green Frogs at the end of last year.
An IBISWorld report on the $3 billion annual national snack food market notes potato chips remain most popular, but there is a growing taste for health and premium products.
“Snack food options have expanded beyond traditional snacks such as potato chips and biscuits made with standard white flour over the past five years as consumers become increasingly health-conscious and seek higher-quality snack foods,” IBISWorld senior industry analyst Ryan Lin said.
“There has also been a tangible shift towards premium snack foods, such as gourmet-flavoured chips, alongside those perceived to be healthier options or that respond to specific dietary requirements such as low-fat, low-salt, low-sugar, organic, gluten-free, dairy-free, vegan and so forth.”