New Tim Tam flavours: Punters reject Pina Colada, Strawberry Champagne, stick with Original

THE average Aussie eats 29 Tim Tams per year and the verdict is in - no matter how much Arnotts tinker with our Tim Tams, nothing beats the Original. WATCH OUR BLIND TASTE TEST.

THE verdict is in: no matter how much Arnotts tinker with Tim Tams, nothing beats the Original.

A staggering 669 million Tim Tams are eaten each year in Australia, or 29 per person.

But the new mocktail-flavoured range have fallen flat, with Campbell Soup Co, which owns Arnott’s, blaming the new selections for a dip in sales in its latest financial results.

WHAT’S YOUR FAVOURITE FLAVOUR? Tell us in the comments below.

But as two new flavours, toffee apple and pineapple, hit the shelves this week, The Sunday Herald Sun put one of Australia’s favourite guilty pleasures and its weird and wacky new taste sensations to the test.

Our blindfolded taste testers gave a thumbs down to the Expresso Martin Flavour, but Coconut Cream was like a “holiday in Barbados”, scoring 8/10.

Pina Colada was the worst, with our judges calling for a “spit tray.”

Kate and her husband Ryan, along with their sons, Jack, 6, Samuel, 4, and Matthew, 2, love Original Tim Tams. Picture: Alex Coppel

But the orginal flavour won out with the judges, who said “don’t mess with the original”.

But with mixed reactions from consumers, Arnott’s continues to develop new varieties of the iconic biscuit hat have been a staple next to the sugar and flour in people’s cupboards since 1964 with everything from red velvet to coconut cream now available.

For Kate Rippon, her husband, Ryan Oswin, and their three children, Jack, 6, Samuel, 4, and Matthew, 2, Tim Tams are a special treat that only make it in the shopping trolley once a month.

But a trip to nanna’s on the weekend for the Surrey Hills family and there’s always an endless supply, Ms Rippon said.

“I tried the Salted Caramel which was delicious – the boys seem to be traditionalists at this young age….I doubt a Pina Colada or Pink Champagne Tim Tam would be a hit,” she said.

“That being said, I am yet to see them knock back any kind of food covered in chocolate.”

Asked whether they were tempted to taste the new toffee apple and pineapple flavours, Ms Rippon said: “We would probably give them a try if they were sitting in front of us, but I doubt I would risk buying a whole packet.”

Arnott’s confirmed that its new mocktail range, which were promoted as giving young women “the magic of a night out without having to leave the house” had missed the mark.

“The limited-­edition Tim Tam mocktail-­inspired range was a targeted launch designed to appeal to adult women,” an Arnott’s spokeswoman said.

“As a result, we have seen performance slightly lower than expected when compared to our previous special editions which were suitable for the whole family.”