Movember 2018: AFL players embrace Mo Bro Code

PERMISSION for AFL players to show their vulnerability has taken significant strides in recent years. And the director of the Movember Foundation says it is an approach that has a broader men’s health benefit, as players embrace this year’s campaign.

PERMISSION for AFL players to show their vulnerability has taken significant strides in recent years, championed by progressive coaches like Richmond’s Damien Hardwick and Collingwood’s Nathan Buckley.

The general happiness — and performance — of these teams have been very positive as a result.

This approach also has a broader men’s health benefit, which is the message coming strongly from the Movember Foundation as it embarks on the annual campaign.

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AFL players embrace the “Mo Bro Code”, for the Movember Foundation. From left: David Myers (Essendon), Kamdyn McIntosh (Richmond), ex-player and cancer survivor Sam Rowe, Josh Bruce (St Kilda) and Adam Tomlinson (GWS). Picture: David Crosling

“I’ve seen men in my life go through really tough times and hear first hand the impact that men’s health issues such as prostate cancer, testicular cancer and suicide have on Aussie men,” said Rachel Carr, Movember Foundation director.

She said AFL players faced a unique set of challenges and that having courageous conversations helped breakdown traditional stereotypes that prevent many men from opening up about hard times they experience.

Ex-player and cancer survivor Sam Rowe gets a shave. Picture: David Crosling

Richmond player Kamdyn McIntosh before his shave. Picture: David Crosling

St Kilda player Josh Bruce halfway through his shave. Picture: David Crosling

Carr said the simple focus was raising the volume on men’s help with “Mo Bros and Mo Sistas” while generating funds for men’s health.

Growing a moustache is the obvious way to get involved, but you can also sign up for Move or have a Mo-meant.

For details go to movember.com