Melbourne CBD retailers join forces for a Christmas shopping extravaganza
CHRISTMAS shoppers can pick up exclusive deals and bargains at the annual Shop the City event at Melbourne’s major city shopping precincts. SEE THE DEALS
Melbourne
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CHRISTMAS shopping will take a fabulously fun twist tomorrow when Melbourne CBD’s major shopping precincts joining forces for the annual Shop the City.
Shoppers wanting to get into the Christmas spirit can visit a tinsel room decked out with colourful walls where they can take fun, silly season snaps with sparkly props.
Shop the City, a year-round collaboration for CBD centres Melbourne Central, Emporium Melbourne, QV Melbourne, The Strand Melbourne and Melbourne’s GPO, will launch their Christmas campaign Wednesday with a 12-hour sales extravaganza, offering consumers more than 300 exclusive offers and discounts.
Kate Rooney, Shop The City spokesperson, says with more than 1000 shops across three city blocks, shoppers will receive even more joy this year, with extended trading hours, shopping experiences and events in the lead up to Christmas.
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“We’re expecting Shop the City will attract 30% more customers this Wednesday, compared to usual weekday trade, with 1000 retailers coming together across three city blocks for the shopping event,” she says.
“According to the Australian Retailers Association and Roy Morgan Research, Victorian’s will spend more than $12.7 billion on pre-Christmas shopping this year with more than $50 billion to be spent nationally.”
Lord Mayor Robert Doyle says Shop The City gives shoppers the opportunity to save money and experience Christmas in the world’s most liveable city.
“Christmas is the most important time of year for our retailers. That is why the City of Melbourne has invested a record $5.4 million to support city businesses during this critical trading period,” he says.
Key offers on Wednesday
30% storewide at Neuw Denim at The Strand
30-50% off Rag and Bone at The Strand
40% off fashion and 30% off basics at Calvin Klein at Melbourne Central
30% off Tommy Hilfiger at Melbourne Central
Up to 50% off from Adventure Megastore at Emporium
Up to 50% off Armani Exchange at Emporium
Up to 40% off Carters Oshkosh at Emporium
30% off all denim at Diesel at Emporium
30% off storewide at GANT at Emporium
Receive up to 50% off selected styles from the Manning Cartell SS17 collection at Emporium
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